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Promoting technological innovation in the Swedish cardiac imaging market: success factors for bayer to facilitate product adoption and market entry

Detalhes bibliográficos
Autor(a) principal: Uerkuet, Koray
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/172106
Resumo: Technological innovation is an important growth driver in the pharmaceutical industry. This work project deals with how Bayer as a pharmaceutical company can promote the usage of Coronary Computed Tomography Angiography (CCTA) in Sweden and analyzes the success factors for a market entry of Bayer’s CCTA solution, which involves contrast media. Combining a review from interviews from the business project and a literature research consisting of academic studies, industry reports and regulatory documents, the work project suggests research support and funding on the advantages of CCTA and partnerships with producers of CCTA machines as the success factors for market entry.
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spelling Promoting technological innovation in the Swedish cardiac imaging market: success factors for bayer to facilitate product adoption and market entryPharmaMarket entryMedicine technologyInnovationCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoTechnological innovation is an important growth driver in the pharmaceutical industry. This work project deals with how Bayer as a pharmaceutical company can promote the usage of Coronary Computed Tomography Angiography (CCTA) in Sweden and analyzes the success factors for a market entry of Bayer’s CCTA solution, which involves contrast media. Combining a review from interviews from the business project and a literature research consisting of academic studies, industry reports and regulatory documents, the work project suggests research support and funding on the advantages of CCTA and partnerships with producers of CCTA machines as the success factors for market entry.Cardoso, ElizabeteRUNUerkuet, Koray2023-10-062023-06-292029-06-29T00:00:00Z2023-10-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/172106TID:203517113enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-09-23T01:41:22Zoai:run.unl.pt:10362/172106Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:53:53.769923Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Promoting technological innovation in the Swedish cardiac imaging market: success factors for bayer to facilitate product adoption and market entry
title Promoting technological innovation in the Swedish cardiac imaging market: success factors for bayer to facilitate product adoption and market entry
spellingShingle Promoting technological innovation in the Swedish cardiac imaging market: success factors for bayer to facilitate product adoption and market entry
Uerkuet, Koray
Pharma
Market entry
Medicine technology
Innovation
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Promoting technological innovation in the Swedish cardiac imaging market: success factors for bayer to facilitate product adoption and market entry
title_full Promoting technological innovation in the Swedish cardiac imaging market: success factors for bayer to facilitate product adoption and market entry
title_fullStr Promoting technological innovation in the Swedish cardiac imaging market: success factors for bayer to facilitate product adoption and market entry
title_full_unstemmed Promoting technological innovation in the Swedish cardiac imaging market: success factors for bayer to facilitate product adoption and market entry
title_sort Promoting technological innovation in the Swedish cardiac imaging market: success factors for bayer to facilitate product adoption and market entry
author Uerkuet, Koray
author_facet Uerkuet, Koray
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
RUN
dc.contributor.author.fl_str_mv Uerkuet, Koray
dc.subject.por.fl_str_mv Pharma
Market entry
Medicine technology
Innovation
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Pharma
Market entry
Medicine technology
Innovation
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Technological innovation is an important growth driver in the pharmaceutical industry. This work project deals with how Bayer as a pharmaceutical company can promote the usage of Coronary Computed Tomography Angiography (CCTA) in Sweden and analyzes the success factors for a market entry of Bayer’s CCTA solution, which involves contrast media. Combining a review from interviews from the business project and a literature research consisting of academic studies, industry reports and regulatory documents, the work project suggests research support and funding on the advantages of CCTA and partnerships with producers of CCTA machines as the success factors for market entry.
publishDate 2023
dc.date.none.fl_str_mv 2023-10-06
2023-06-29
2023-10-06T00:00:00Z
2029-06-29T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/172106
TID:203517113
url http://hdl.handle.net/10362/172106
identifier_str_mv TID:203517113
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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