Franchisee-based brand equity and performance

Bibliographic Details
Main Author: Felício, J. Augusto
Publication Date: 2014
Other Authors: Duarte, Margarida, Caldeirinha, Vítor, Rodrigues, Ricardo
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.5/25332
Summary: This study focuses on the perceptions of franchisees and analyzes the influence of brand equity on franchisee performance. The factors that constitute brand equity are also assessed. Factor analysis was used to generate valid and reliable scales based on a sample of 205 Portuguese franchisee firms, and structural equation modeling methodology was then employed in the analysis. The results show franchisee-based brand equity (FBBE) to be a multivariate factor with strong influence on performance. This study contributes significantly to the literature by showing the perspective of franchisees toward franchising. It also has implications on the adequacy of corporate strategy in achieving performance.
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spelling Franchisee-based brand equity and performanceFranchisingBrand EquityBrand AwarenessBrand ImageThis study focuses on the perceptions of franchisees and analyzes the influence of brand equity on franchisee performance. The factors that constitute brand equity are also assessed. Factor analysis was used to generate valid and reliable scales based on a sample of 205 Portuguese franchisee firms, and structural equation modeling methodology was then employed in the analysis. The results show franchisee-based brand equity (FBBE) to be a multivariate factor with strong influence on performance. This study contributes significantly to the literature by showing the perspective of franchisees toward franchising. It also has implications on the adequacy of corporate strategy in achieving performance.Taylor & Francis GroupRepositório da Universidade de LisboaFelício, J. AugustoDuarte, MargaridaCaldeirinha, VítorRodrigues, Ricardo2022-09-01T13:08:14Z20142014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/25332engFelício, J. Augusto … [et al.]. (2014). “Franchisee-based brand equity and performance”. The Service Industries Journal, Vol. 34, Nos. 9-10: pp. 757-7711743-9507 (Online)dx.doi.org/10.1080/02642069.2014.905922info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-17T16:26:21Zoai:repositorio.ulisboa.pt:10400.5/25332Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T04:14:52.323147Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Franchisee-based brand equity and performance
title Franchisee-based brand equity and performance
spellingShingle Franchisee-based brand equity and performance
Felício, J. Augusto
Franchising
Brand Equity
Brand Awareness
Brand Image
title_short Franchisee-based brand equity and performance
title_full Franchisee-based brand equity and performance
title_fullStr Franchisee-based brand equity and performance
title_full_unstemmed Franchisee-based brand equity and performance
title_sort Franchisee-based brand equity and performance
author Felício, J. Augusto
author_facet Felício, J. Augusto
Duarte, Margarida
Caldeirinha, Vítor
Rodrigues, Ricardo
author_role author
author2 Duarte, Margarida
Caldeirinha, Vítor
Rodrigues, Ricardo
author2_role author
author
author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Felício, J. Augusto
Duarte, Margarida
Caldeirinha, Vítor
Rodrigues, Ricardo
dc.subject.por.fl_str_mv Franchising
Brand Equity
Brand Awareness
Brand Image
topic Franchising
Brand Equity
Brand Awareness
Brand Image
description This study focuses on the perceptions of franchisees and analyzes the influence of brand equity on franchisee performance. The factors that constitute brand equity are also assessed. Factor analysis was used to generate valid and reliable scales based on a sample of 205 Portuguese franchisee firms, and structural equation modeling methodology was then employed in the analysis. The results show franchisee-based brand equity (FBBE) to be a multivariate factor with strong influence on performance. This study contributes significantly to the literature by showing the perspective of franchisees toward franchising. It also has implications on the adequacy of corporate strategy in achieving performance.
publishDate 2014
dc.date.none.fl_str_mv 2014
2014-01-01T00:00:00Z
2022-09-01T13:08:14Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.5/25332
url http://hdl.handle.net/10400.5/25332
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Felício, J. Augusto … [et al.]. (2014). “Franchisee-based brand equity and performance”. The Service Industries Journal, Vol. 34, Nos. 9-10: pp. 757-771
1743-9507 (Online)
dx.doi.org/10.1080/02642069.2014.905922
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis Group
publisher.none.fl_str_mv Taylor & Francis Group
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833601991458160640

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