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How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance

Bibliographic Details
Main Author: Nogueira, Ricardo Filipe Ferreira
Publication Date: 2022
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/153487
Summary: This study analyzes the omnichannel performance of a leading company in the beauty industry based on a purpose-built framework focused on omnichannel capabilities. It finds that, while the company is strong in providing capabilities enabling accessibility of information and creating enjoyment throughout the customer journey, there are significant improvement opportunities in flexibility, speed, and cost savings. It, then, recommends addressing these opportunities through a deeper collaboration with retailers, which has the potential to create value for both partners by integrating their in-store experience, customer interaction, and digital footprint.
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network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performanceOmnichannel StrategyBeauty RetailOmnichannel CapabilityIntegrationCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis study analyzes the omnichannel performance of a leading company in the beauty industry based on a purpose-built framework focused on omnichannel capabilities. It finds that, while the company is strong in providing capabilities enabling accessibility of information and creating enjoyment throughout the customer journey, there are significant improvement opportunities in flexibility, speed, and cost savings. It, then, recommends addressing these opportunities through a deeper collaboration with retailers, which has the potential to create value for both partners by integrating their in-store experience, customer interaction, and digital footprint.Torres, António MarinhoRUNNogueira, Ricardo Filipe Ferreira2022-09-202022-08-282027-08-28T00:00:00Z2022-09-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/153487TID:203082710enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:11:52Zoai:run.unl.pt:10362/153487Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:42:18.653118Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
title How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
spellingShingle How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
Nogueira, Ricardo Filipe Ferreira
Omnichannel Strategy
Beauty Retail
Omnichannel Capability
Integration
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
title_full How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
title_fullStr How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
title_full_unstemmed How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
title_sort How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
author Nogueira, Ricardo Filipe Ferreira
author_facet Nogueira, Ricardo Filipe Ferreira
author_role author
dc.contributor.none.fl_str_mv Torres, António Marinho
RUN
dc.contributor.author.fl_str_mv Nogueira, Ricardo Filipe Ferreira
dc.subject.por.fl_str_mv Omnichannel Strategy
Beauty Retail
Omnichannel Capability
Integration
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Omnichannel Strategy
Beauty Retail
Omnichannel Capability
Integration
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This study analyzes the omnichannel performance of a leading company in the beauty industry based on a purpose-built framework focused on omnichannel capabilities. It finds that, while the company is strong in providing capabilities enabling accessibility of information and creating enjoyment throughout the customer journey, there are significant improvement opportunities in flexibility, speed, and cost savings. It, then, recommends addressing these opportunities through a deeper collaboration with retailers, which has the potential to create value for both partners by integrating their in-store experience, customer interaction, and digital footprint.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-20
2022-08-28
2022-09-20T00:00:00Z
2027-08-28T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/153487
TID:203082710
url http://hdl.handle.net/10362/153487
identifier_str_mv TID:203082710
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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