Travel agencies: from online channel conflict to multi-channel harmony

Detalhes bibliográficos
Autor(a) principal: Salvado, Josefina Olívia Marques Godinho
Data de Publicação: 2012
Outros Autores: Ferreira, Ana Maria Alves Pedro, Costa, Carlos Manuel Martins
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10773/38922
Resumo: The adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agencies (TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies in Portugal deal with the online channel.We suggest that TAs have to develop an innovative business model based on the online and offline complementary channels, in order to achieve a multi-channel harmony.
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spelling Travel agencies: from online channel conflict to multi-channel harmonyTourism distributionTravel agenciesOnline channelMulti-channel distributionThe adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agencies (TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies in Portugal deal with the online channel.We suggest that TAs have to develop an innovative business model based on the online and offline complementary channels, in order to achieve a multi-channel harmony.A adoção da Internet como canal de distribuição e como ferramenta privilegiada de comércio eletrónico pressionou as Agências de Viagens (AVs) para um conflito latente. O principal objetivo deste artigo é compreender como as AVs independentes tradicionais em Portugal lidam com o canal online. Sugere-se que as AVs desenvolvam um modelo de negócio inovador baseado na complementaridade dos canais online e offline, de modo a alcançar uma harmonia multicanal.DEGEIT - Universidade de Aveiro2023-07-24T08:45:12Z2012-01-01T00:00:00Z2012-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10773/38922eng1645-926110.34624/rtd.v1i17/18.12853Salvado, Josefina Olívia Marques GodinhoFerreira, Ana Maria Alves PedroCosta, Carlos Manuel Martinsinfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-06T04:48:38Zoai:ria.ua.pt:10773/38922Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T14:20:52.312463Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Travel agencies: from online channel conflict to multi-channel harmony
title Travel agencies: from online channel conflict to multi-channel harmony
spellingShingle Travel agencies: from online channel conflict to multi-channel harmony
Salvado, Josefina Olívia Marques Godinho
Tourism distribution
Travel agencies
Online channel
Multi-channel distribution
title_short Travel agencies: from online channel conflict to multi-channel harmony
title_full Travel agencies: from online channel conflict to multi-channel harmony
title_fullStr Travel agencies: from online channel conflict to multi-channel harmony
title_full_unstemmed Travel agencies: from online channel conflict to multi-channel harmony
title_sort Travel agencies: from online channel conflict to multi-channel harmony
author Salvado, Josefina Olívia Marques Godinho
author_facet Salvado, Josefina Olívia Marques Godinho
Ferreira, Ana Maria Alves Pedro
Costa, Carlos Manuel Martins
author_role author
author2 Ferreira, Ana Maria Alves Pedro
Costa, Carlos Manuel Martins
author2_role author
author
dc.contributor.author.fl_str_mv Salvado, Josefina Olívia Marques Godinho
Ferreira, Ana Maria Alves Pedro
Costa, Carlos Manuel Martins
dc.subject.por.fl_str_mv Tourism distribution
Travel agencies
Online channel
Multi-channel distribution
topic Tourism distribution
Travel agencies
Online channel
Multi-channel distribution
description The adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agencies (TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies in Portugal deal with the online channel.We suggest that TAs have to develop an innovative business model based on the online and offline complementary channels, in order to achieve a multi-channel harmony.
publishDate 2012
dc.date.none.fl_str_mv 2012-01-01T00:00:00Z
2012-01-01
2023-07-24T08:45:12Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10773/38922
url http://hdl.handle.net/10773/38922
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1645-9261
10.34624/rtd.v1i17/18.12853
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv DEGEIT - Universidade de Aveiro
publisher.none.fl_str_mv DEGEIT - Universidade de Aveiro
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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repository.mail.fl_str_mv info@rcaap.pt
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