Marketing Education for Sustainable Development

Bibliographic Details
Main Author: Hübscher, Chiara
Publication Date: 2023
Other Authors: Hensel-Börner, Susanne, Henseler, Jörg
Format: Other
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/154147
Summary: Hübscher, C., Hensel-Börner, S., & Henseler, J. (2024). Marketing Education for Sustainable Development. Spanish Journal of Marketing - ESIC, 28(3), 310-333. https://doi.org/10.1108/SJME-06-2022-0131 --- Funding: The third author gratefully acknowledges the financial support from FCT Fundação para a. Ciência e a Tecnologia (Portugal), national funding through a research grant from the Information Management Research Centre – MagIC/NOVA IMS (UIDB/04152/2020
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Marketing Education for Sustainable DevelopmentMarketing educationSustainable developmentSDGsCompetenciesBibliometricsEducación en marketingDesarrollo sostenibleODSCompetenciasBibliometria营销教育可持续发展能力文献计量学MarketingSDG 17 - Partnerships for the GoalsHübscher, C., Hensel-Börner, S., & Henseler, J. (2024). Marketing Education for Sustainable Development. Spanish Journal of Marketing - ESIC, 28(3), 310-333. https://doi.org/10.1108/SJME-06-2022-0131 --- Funding: The third author gratefully acknowledges the financial support from FCT Fundação para a. Ciência e a Tecnologia (Portugal), national funding through a research grant from the Information Management Research Centre – MagIC/NOVA IMS (UIDB/04152/2020Purpose Given the pressing global challenges underpinning the United Nations’ Sustainable Development Goals, marketing managers can no longer focus only on purely economic outcomes but must simultaneously respond to social and environmental concerns. This requires the teaching of new competencies in marketing education, as also reflected in today’s accreditation requirements for business schools. Therefore, this paper aims to explore how current research into marketing education incorporates sustainable development. Design/methodology/approach Through a bibliometric literature review – examining 71 publications using the bibliographic coupling method – the current research front in marketing education is analysed. Findings This paper identifies seven trending topics in marketing education research that both highlight a currently prevalent sustainability gap in marketing education research and – when combined into a framework – help marketing education researchers and educators to address this gap. Originality/value This paper extends the already established concept of education for sustainable development to include the concept of marketing education for sustainable development (MESD) for the first time. The MESD framework combines its raison d’être with guidance on how sustainable development should be taught and what the learning objectives should be for future marketing managers. Propósito Dados los apremiantes retos mundiales que sustentan los Objetivos de Desarrollo Sostenible (ODS) de las Naciones Unidas, los directores de marketing ya no pueden centrarse únicamente en los resultados puramente económicos, sino que deben responder simultáneamente a las preocupaciones sociales y medioambientales. Esto requiere la enseñanza de nuevas competencias en la educación de marketing, como también se refleja en los requisitos de acreditación actuales para las escuelas de negocios. Por lo tanto, este documento explorará cómo la investigación actual sobre la educación en marketing incorpora el desarrollo sostenible. Metodología A través de una revisión bibliométrica de la literatura -examinando 71 publicaciones mediante el método de acoplamiento bibliográfico- se analiza el frente actual de la investigación en educación en marketing. Resultados En este artículo se identifican siete temas de tendencia en la investigación sobre educación en marketing que ponen de manifiesto una laguna en materia de sostenibilidad que prevalece actualmente en la investigación sobre educación en marketing y que, combinados en un marco, ayudan a los investigadores y educadores en educación en marketing a abordar esta laguna. Originalidad Este artículo amplía el concepto ya establecido de Educación para el Desarrollo Sostenible (EDS) para incluir por primera vez el concepto de Educación en Marketing para el Desarrollo Sostenible (EMDS). El marco EMDS combina su razón de ser con orientaciones sobre cómo debe enseñarse el desarrollo sostenible y cuáles deben ser los objetivos de aprendizaje para los futuros directores de marketing. 目的 鉴于联合国可持续发展目标（SDG）所依据的紧迫的全球挑战, 营销经理不能再只关注纯粹的经济成果, 而必须同时应对社会和环境问题。这就要求在营销教育中教授新的能力, 这也反映在当今商学院的认证要求中。因此, 本文将探讨目前对市场营销教育的研究是如何纳入可持续发展的。 方法 通过文献计量学文献综述–使用文献耦合法对71份出版物进行研究–分析了当前市场营销教育的研究前沿。 研究结果 本文确定了营销教育研究中的七个趋势性课题, 这些课题既突出了当前营销教育研究中普遍存在的可持续发展差距, 又–当结合成一个框架–帮助营销教育研究者和教育者解决这一差距。 原创性 本文扩展了已经建立的可持续发展教育（ESD）的概念, 首次将可持续发展的营销教育（MESD）的概念纳入其中。MESD框架将其存在的理由与指导如何教授可持续发展以及未来营销经理的学习目标相结合Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNHübscher, ChiaraHensel-Börner, SusanneHenseler, Jörg2023-06-19T22:19:41Z2024-07-252024-07-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/other24application/pdfhttp://hdl.handle.net/10362/154147eng2444-9709PURE: 60700749https://doi.org/10.1108/SJME-06-2022-0131info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-10-14T01:37:58Zoai:run.unl.pt:10362/154147Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:42:32.847750Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Marketing Education for Sustainable Development
title Marketing Education for Sustainable Development
spellingShingle Marketing Education for Sustainable Development
Hübscher, Chiara
Marketing education
Sustainable development
SDGs
Competencies
Bibliometrics
Educación en marketing
Desarrollo sostenible
ODS
Competencias
Bibliometria
营销教育
可持续发展
能力
文献计量学
Marketing
SDG 17 - Partnerships for the Goals
title_short Marketing Education for Sustainable Development
title_full Marketing Education for Sustainable Development
title_fullStr Marketing Education for Sustainable Development
title_full_unstemmed Marketing Education for Sustainable Development
title_sort Marketing Education for Sustainable Development
author Hübscher, Chiara
author_facet Hübscher, Chiara
Hensel-Börner, Susanne
Henseler, Jörg
author_role author
author2 Hensel-Börner, Susanne
Henseler, Jörg
author2_role author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Hübscher, Chiara
Hensel-Börner, Susanne
Henseler, Jörg
dc.subject.por.fl_str_mv Marketing education
Sustainable development
SDGs
Competencies
Bibliometrics
Educación en marketing
Desarrollo sostenible
ODS
Competencias
Bibliometria
营销教育
可持续发展
能力
文献计量学
Marketing
SDG 17 - Partnerships for the Goals
topic Marketing education
Sustainable development
SDGs
Competencies
Bibliometrics
Educación en marketing
Desarrollo sostenible
ODS
Competencias
Bibliometria
营销教育
可持续发展
能力
文献计量学
Marketing
SDG 17 - Partnerships for the Goals
description Hübscher, C., Hensel-Börner, S., & Henseler, J. (2024). Marketing Education for Sustainable Development. Spanish Journal of Marketing - ESIC, 28(3), 310-333. https://doi.org/10.1108/SJME-06-2022-0131 --- Funding: The third author gratefully acknowledges the financial support from FCT Fundação para a. Ciência e a Tecnologia (Portugal), national funding through a research grant from the Information Management Research Centre – MagIC/NOVA IMS (UIDB/04152/2020
publishDate 2023
dc.date.none.fl_str_mv 2023-06-19T22:19:41Z
2024-07-25
2024-07-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/other
format other
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/154147
url http://hdl.handle.net/10362/154147
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2444-9709
PURE: 60700749
https://doi.org/10.1108/SJME-06-2022-0131
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 24
application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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