Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon Worldwide

Bibliographic Details
Main Author: Kalinowska, Anna
Publication Date: 2016
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/20484
Summary: CEMS
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oai_identifier_str oai:run.unl.pt:10362/20484
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon WorldwideB2B buyer centerValue propositionRetailingIn&Out productsDomínio/Área Científica::Ciências Sociais::Economia e GestãoCEMSThe purpose of this project was to analyze the process of B2B buying in the retailing industry, including the composition and power/influence structures of the buyer centers throughout the entire buying process. The result helps Daymon Worldwide's Omni business unit approach European retailers with an attractive value proposition for In&Out products and establish a position in the market. Those products are a tactical promotional tool, they are not in the permanent assortment of a retailer and the main goal of implementing In&Out programs is to generate store traffic, increase frequency and size of purchases and drive consumer engagement.Velosa, JorgeRUNKalinowska, Anna2019-05-01T00:30:31Z2016-06-032016-06-03T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/20484TID:201526484enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:25:13Zoai:run.unl.pt:10362/20484Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:56:25.555174Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon Worldwide
title Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon Worldwide
spellingShingle Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon Worldwide
Kalinowska, Anna
B2B buyer center
Value proposition
Retailing
In&Out products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon Worldwide
title_full Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon Worldwide
title_fullStr Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon Worldwide
title_full_unstemmed Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon Worldwide
title_sort Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon Worldwide
author Kalinowska, Anna
author_facet Kalinowska, Anna
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
RUN
dc.contributor.author.fl_str_mv Kalinowska, Anna
dc.subject.por.fl_str_mv B2B buyer center
Value proposition
Retailing
In&Out products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic B2B buyer center
Value proposition
Retailing
In&Out products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description CEMS
publishDate 2016
dc.date.none.fl_str_mv 2016-06-03
2016-06-03T00:00:00Z
2019-05-01T00:30:31Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/20484
TID:201526484
url http://hdl.handle.net/10362/20484
identifier_str_mv TID:201526484
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.mail.fl_str_mv info@rcaap.pt
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