Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention

Bibliographic Details
Main Author: VEIGA PEREIRA, INES
Publication Date: 2010
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.22/644
Summary: Recently, companies developed strategies which may influence their Corporate Social Responsibility (CSR) image. This paper discusses the image of four different supermarkets with stores in Portugal. The research compares CSR image and brand attitude of the four supermarkets. Empirical evidence shows that different supermarkets belonging to the same company have different CSR image and brand attitude. The research also confirms that there is positive correlation between CSR image and attitude towards the brand. Further, the results offer empirical evidence that CSR image and brand attitude influence purchase intention of supermarket brands. Finally, brand purchase intention is highly influenced by attitude towards the brand than CSR image.
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spelling Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intentionBrand attitudePurchase intentionSocial responsibilityRecently, companies developed strategies which may influence their Corporate Social Responsibility (CSR) image. This paper discusses the image of four different supermarkets with stores in Portugal. The research compares CSR image and brand attitude of the four supermarkets. Empirical evidence shows that different supermarkets belonging to the same company have different CSR image and brand attitude. The research also confirms that there is positive correlation between CSR image and attitude towards the brand. Further, the results offer empirical evidence that CSR image and brand attitude influence purchase intention of supermarket brands. Finally, brand purchase intention is highly influenced by attitude towards the brand than CSR image.IAPNMREPOSITÓRIO P.PORTOVEIGA PEREIRA, INES2012-09-07T08:59:37Z20102010-01-01T00:00:00Zconference objectinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10400.22/644enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-07T10:15:40Zoai:recipp.ipp.pt:10400.22/644Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T00:45:12.199129Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention
title Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention
spellingShingle Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention
VEIGA PEREIRA, INES
Brand attitude
Purchase intention
Social responsibility
title_short Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention
title_full Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention
title_fullStr Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention
title_full_unstemmed Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention
title_sort Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention
author VEIGA PEREIRA, INES
author_facet VEIGA PEREIRA, INES
author_role author
dc.contributor.none.fl_str_mv REPOSITÓRIO P.PORTO
dc.contributor.author.fl_str_mv VEIGA PEREIRA, INES
dc.subject.por.fl_str_mv Brand attitude
Purchase intention
Social responsibility
topic Brand attitude
Purchase intention
Social responsibility
description Recently, companies developed strategies which may influence their Corporate Social Responsibility (CSR) image. This paper discusses the image of four different supermarkets with stores in Portugal. The research compares CSR image and brand attitude of the four supermarkets. Empirical evidence shows that different supermarkets belonging to the same company have different CSR image and brand attitude. The research also confirms that there is positive correlation between CSR image and attitude towards the brand. Further, the results offer empirical evidence that CSR image and brand attitude influence purchase intention of supermarket brands. Finally, brand purchase intention is highly influenced by attitude towards the brand than CSR image.
publishDate 2010
dc.date.none.fl_str_mv 2010
2010-01-01T00:00:00Z
2012-09-07T08:59:37Z
dc.type.driver.fl_str_mv conference object
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.22/644
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dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.mail.fl_str_mv info@rcaap.pt
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