Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention

Bibliographic Details
Main Author: Pereira, H.
Publication Date: 2019
Other Authors: Salgueiro, M. F.
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10071/22663
Summary: Introduction The study aims to collaborate to a better understanding of a social phenomenon that has gained increasing importance and analyze it under a commercial perspective, concluding about the impacts that it can bring for some markets. The purpose is to study the impact of the Fashion and Beauty advertisements models’ age on the purchase intention of female consumers over 50. This is a segment that has been gaining weight, expression and importance, and it is crucial to understand if it is been addressed with an effective communication strategy.
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spelling Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intentionModels’ ageConsumer perceptionsPurchase intentionStructural equation modelingIntroduction The study aims to collaborate to a better understanding of a social phenomenon that has gained increasing importance and analyze it under a commercial perspective, concluding about the impacts that it can bring for some markets. The purpose is to study the impact of the Fashion and Beauty advertisements models’ age on the purchase intention of female consumers over 50. This is a segment that has been gaining weight, expression and importance, and it is crucial to understand if it is been addressed with an effective communication strategy.Global Alliance of Marketing and Management Associations2021-06-02T09:58:37Z2019-01-01T00:00:00Z20192021-06-02T10:51:22Zconference objectinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10071/22663eng2288-825X10.15444/GFMC2019.08.06Pereira, H.Salgueiro, M. F.info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T03:20:00Zoai:repositorio.iscte-iul.pt:10071/22663Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:20:55.340506Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
title Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
spellingShingle Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
Pereira, H.
Models’ age
Consumer perceptions
Purchase intention
Structural equation modeling
title_short Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
title_full Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
title_fullStr Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
title_full_unstemmed Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
title_sort Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
author Pereira, H.
author_facet Pereira, H.
Salgueiro, M. F.
author_role author
author2 Salgueiro, M. F.
author2_role author
dc.contributor.author.fl_str_mv Pereira, H.
Salgueiro, M. F.
dc.subject.por.fl_str_mv Models’ age
Consumer perceptions
Purchase intention
Structural equation modeling
topic Models’ age
Consumer perceptions
Purchase intention
Structural equation modeling
description Introduction The study aims to collaborate to a better understanding of a social phenomenon that has gained increasing importance and analyze it under a commercial perspective, concluding about the impacts that it can bring for some markets. The purpose is to study the impact of the Fashion and Beauty advertisements models’ age on the purchase intention of female consumers over 50. This is a segment that has been gaining weight, expression and importance, and it is crucial to understand if it is been addressed with an effective communication strategy.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01T00:00:00Z
2019
2021-06-02T09:58:37Z
2021-06-02T10:51:22Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/22663
url http://hdl.handle.net/10071/22663
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2288-825X
10.15444/GFMC2019.08.06
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Global Alliance of Marketing and Management Associations
publisher.none.fl_str_mv Global Alliance of Marketing and Management Associations
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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