The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations

Bibliographic Details
Main Author: Nascimento, J.
Publication Date: 2023
Other Authors: Afonso, M. R. N. da S., Loureiro, S. M. C.
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10071/29302
Summary: Religious tourism is one of the most important touristic segments globally. Yet, thecognitive and emotional processes shaping destination loyalty in this context, and theimpacts of Augmented Reality (AR) technology were not fully investigated. This studytakes a unique approach to examine how awe influences recommendation and revisitingintentions through the mediation of rational (e.g., authenticity) and affective (e.g.,emotional) mechanisms. Furthermore, our research unveils the role of AR for reinforcing the future intentions of tourists towards a religious site.
id RCAP_739396088841640bcc9aa98aa8cccece
oai_identifier_str oai:repositorio.iscte-iul.pt:10071/29302
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinationsReligious tourismCultural tourismHeritage tourismAugmented realityAweAuthenticityReligious tourism is one of the most important touristic segments globally. Yet, thecognitive and emotional processes shaping destination loyalty in this context, and theimpacts of Augmented Reality (AR) technology were not fully investigated. This studytakes a unique approach to examine how awe influences recommendation and revisitingintentions through the mediation of rational (e.g., authenticity) and affective (e.g.,emotional) mechanisms. Furthermore, our research unveils the role of AR for reinforcing the future intentions of tourists towards a religious site.Global Alliance of Marketing and Management Associations2023-09-11T11:24:56Z2023-01-01T00:00:00Z20232023-09-11T12:22:30Zconference objectinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10071/29302eng10.15444/GMC2023.07.07.03Nascimento, J.Afonso, M. R. N. da S.Loureiro, S. M. C.info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T03:58:59Zoai:repositorio.iscte-iul.pt:10071/29302Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:35:53.098679Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations
title The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations
spellingShingle The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations
Nascimento, J.
Religious tourism
Cultural tourism
Heritage tourism
Augmented reality
Awe
Authenticity
title_short The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations
title_full The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations
title_fullStr The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations
title_full_unstemmed The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations
title_sort The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations
author Nascimento, J.
author_facet Nascimento, J.
Afonso, M. R. N. da S.
Loureiro, S. M. C.
author_role author
author2 Afonso, M. R. N. da S.
Loureiro, S. M. C.
author2_role author
author
dc.contributor.author.fl_str_mv Nascimento, J.
Afonso, M. R. N. da S.
Loureiro, S. M. C.
dc.subject.por.fl_str_mv Religious tourism
Cultural tourism
Heritage tourism
Augmented reality
Awe
Authenticity
topic Religious tourism
Cultural tourism
Heritage tourism
Augmented reality
Awe
Authenticity
description Religious tourism is one of the most important touristic segments globally. Yet, thecognitive and emotional processes shaping destination loyalty in this context, and theimpacts of Augmented Reality (AR) technology were not fully investigated. This studytakes a unique approach to examine how awe influences recommendation and revisitingintentions through the mediation of rational (e.g., authenticity) and affective (e.g.,emotional) mechanisms. Furthermore, our research unveils the role of AR for reinforcing the future intentions of tourists towards a religious site.
publishDate 2023
dc.date.none.fl_str_mv 2023-09-11T11:24:56Z
2023-01-01T00:00:00Z
2023
2023-09-11T12:22:30Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/29302
url http://hdl.handle.net/10071/29302
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.15444/GMC2023.07.07.03
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Global Alliance of Marketing and Management Associations
publisher.none.fl_str_mv Global Alliance of Marketing and Management Associations
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833597536736116736

Similar Items