The transparency paradox: when information transparency backfires

Bibliographic Details
Main Author: Reck, Rafaela
Publication Date: 2022
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/134277
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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spelling The transparency paradox: when information transparency backfiresInformation transparencyCSRBrand imagePurchase intentionGreenwashingDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMInformation transparency has become one of the key subjects of environmental policies research as ethical scandals and consumer scepticism are growing. Transparency nudges in corporate social responsibility (CSR), are used to positively impact a company’s image. However, conflicting findings have emerged regarding the effectiveness of CSR messages. Further, little is known about how transparency improves consumer pro-environmental behaviour, nor whether this can backfire. Does it impact the brand and trust towards brands? Do consumers perceive it as greenwashing? Three studies (one survey and two experimental studies; N = 582) were conducted to verify if information transparency in the form of an Index of known (vs. unknown) fast fashion brands can increase pro-social purchase behaviour and trust. Findings from Study 1 suggest that the presence of an Index did not influence purchase intention and consumer evaluation of a real fast fashion brand, only the fictitious one. Study 2 highlights these findings by showing that the presence of an Index does not influence trust. Further, we present greenwashing as a boundary condition of transparency effects on trust.Pinto, Diego CostaCastagna, Ana CarinaRUNReck, Rafaela2022-03-11T14:15:51Z2022-01-252022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134277TID:202961133enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:00:05Zoai:run.unl.pt:10362/134277Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:30:59.417780Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The transparency paradox: when information transparency backfires
title The transparency paradox: when information transparency backfires
spellingShingle The transparency paradox: when information transparency backfires
Reck, Rafaela
Information transparency
CSR
Brand image
Purchase intention
Greenwashing
title_short The transparency paradox: when information transparency backfires
title_full The transparency paradox: when information transparency backfires
title_fullStr The transparency paradox: when information transparency backfires
title_full_unstemmed The transparency paradox: when information transparency backfires
title_sort The transparency paradox: when information transparency backfires
author Reck, Rafaela
author_facet Reck, Rafaela
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
Castagna, Ana Carina
RUN
dc.contributor.author.fl_str_mv Reck, Rafaela
dc.subject.por.fl_str_mv Information transparency
CSR
Brand image
Purchase intention
Greenwashing
topic Information transparency
CSR
Brand image
Purchase intention
Greenwashing
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2022
dc.date.none.fl_str_mv 2022-03-11T14:15:51Z
2022-01-25
2022-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/134277
TID:202961133
url http://hdl.handle.net/10362/134277
identifier_str_mv TID:202961133
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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