The construction of an odour brand for children clothing

Bibliographic Details
Main Author: Abreu, Maria José Araújo Marques
Publication Date: 2011
Other Authors: Pinto, Hinayana
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/1822/15157
Summary: ISBN 978-2-7466-2858
id RCAP_6b7558b2b50f70fff82b37f66dde086f
oai_identifier_str oai:repositorium.sdum.uminho.pt:1822/15157
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling The construction of an odour brand for children clothingOdour brandChildren clothingPerceptionSensesISBN 978-2-7466-2858This research present the construction of an odour brand for a children clothing brand. Therefore, this study had the goal to verify the acceptance of an odour brand by children’s and based on this data´s, conceive an odour brand for this specific brand. The author’s analysed the children´s perception through inquiries to discover the adequate scent to apply on the children´s garment, having in consideration the concept of the brand. The results were based on inquiries realised in store environment. The survey was conducted in two phases, with two groups of children with ages between 7 and 10 years and another group from 11 to 14 years. These groups comprised children of both genders. The results of this research show that the garments and advertising material finished with the selected odours in the first part of this study has positive acceptation by the target audience. We also determine an odour brand for the studied brand and it was found that they have a specific odour that differentiates them from other clothing brands. Finally, we built a R & D procedure for the creation of an odour brand, applicable to any market segment that pretend to use a personalised odour.Universidade do MinhoAbreu, Maria José Araújo MarquesPinto, Hinayana2011-062011-06-01T00:00:00Zconference paperinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/1822/15157enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-11T06:40:51Zoai:repositorium.sdum.uminho.pt:1822/15157Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:00:54.496081Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The construction of an odour brand for children clothing
title The construction of an odour brand for children clothing
spellingShingle The construction of an odour brand for children clothing
Abreu, Maria José Araújo Marques
Odour brand
Children clothing
Perception
Senses
title_short The construction of an odour brand for children clothing
title_full The construction of an odour brand for children clothing
title_fullStr The construction of an odour brand for children clothing
title_full_unstemmed The construction of an odour brand for children clothing
title_sort The construction of an odour brand for children clothing
author Abreu, Maria José Araújo Marques
author_facet Abreu, Maria José Araújo Marques
Pinto, Hinayana
author_role author
author2 Pinto, Hinayana
author2_role author
dc.contributor.none.fl_str_mv Universidade do Minho
dc.contributor.author.fl_str_mv Abreu, Maria José Araújo Marques
Pinto, Hinayana
dc.subject.por.fl_str_mv Odour brand
Children clothing
Perception
Senses
topic Odour brand
Children clothing
Perception
Senses
description ISBN 978-2-7466-2858
publishDate 2011
dc.date.none.fl_str_mv 2011-06
2011-06-01T00:00:00Z
dc.type.driver.fl_str_mv conference paper
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/1822/15157
url http://hdl.handle.net/1822/15157
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833595683777544192

Similar Items