SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR

Bibliographic Details
Main Author: Rebelo, Maria Luísa Meneres De Faria
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/139165
Summary: This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international entry mode selection, export vs. FDI modes, was carried out, and an in-depth analysis of the United Kingdom.
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LRInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international entry mode selection, export vs. FDI modes, was carried out, and an in-depth analysis of the United Kingdom.Gomes, EmanuelDelgado, João PedroRUNRebelo, Maria Luísa Meneres De Faria2022-01-182021-12-172025-12-17T00:00:00Z2022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139165TID:202998703enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:02:09Zoai:run.unl.pt:10362/139165Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:33:09.285917Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
title SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
spellingShingle SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
Rebelo, Maria Luísa Meneres De Faria
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
title_full SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
title_fullStr SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
title_full_unstemmed SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
title_sort SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
author Rebelo, Maria Luísa Meneres De Faria
author_facet Rebelo, Maria Luísa Meneres De Faria
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Rebelo, Maria Luísa Meneres De Faria
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international entry mode selection, export vs. FDI modes, was carried out, and an in-depth analysis of the United Kingdom.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-18
2022-01-18T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139165
TID:202998703
url http://hdl.handle.net/10362/139165
identifier_str_mv TID:202998703
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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