Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles

Bibliographic Details
Main Author: Lutz,Catherine
Publication Date: 2015
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010
Summary: The emotional life of car drivers and passengers in the United States is complex, with car marketing and a wider car system of infrastructure, regulation, risk, and profit shaping those affects. Based on anthropological research with drivers, buyers, marketers, and emergency personnel, this paper outlines a political economy of automobile affect in the United States. It focuses on the emotional encapsulation and individualism that car culture encourages, the remaking of the car interior as a highly emotional marketing and political space, and the fear of crime and crashes that car marketing both elides and banks on.
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spelling Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobilesautomobilityemotionspolitical economy of mobilityencapsulationfearThe emotional life of car drivers and passengers in the United States is complex, with car marketing and a wider car system of infrastructure, regulation, risk, and profit shaping those affects. Based on anthropological research with drivers, buyers, marketers, and emergency personnel, this paper outlines a political economy of automobile affect in the United States. It focuses on the emotional encapsulation and individualism that car culture encourages, the remaking of the car interior as a highly emotional marketing and political space, and the fear of crime and crashes that car marketing both elides and banks on.Centro em Rede de Investigação em Antropologia - CRIA2015-10-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010Etnográfica v.19 n.3 2015reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010Lutz,Catherineinfo:eu-repo/semantics/openAccess2024-02-06T17:11:39Zoai:scielo:S0873-65612015000300010Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T13:00:09.888191Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles
title Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles
spellingShingle Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles
Lutz,Catherine
automobility
emotions
political economy of mobility
encapsulation
fear
title_short Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles
title_full Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles
title_fullStr Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles
title_full_unstemmed Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles
title_sort Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles
author Lutz,Catherine
author_facet Lutz,Catherine
author_role author
dc.contributor.author.fl_str_mv Lutz,Catherine
dc.subject.por.fl_str_mv automobility
emotions
political economy of mobility
encapsulation
fear
topic automobility
emotions
political economy of mobility
encapsulation
fear
description The emotional life of car drivers and passengers in the United States is complex, with car marketing and a wider car system of infrastructure, regulation, risk, and profit shaping those affects. Based on anthropological research with drivers, buyers, marketers, and emergency personnel, this paper outlines a political economy of automobile affect in the United States. It focuses on the emotional encapsulation and individualism that car culture encourages, the remaking of the car interior as a highly emotional marketing and political space, and the fear of crime and crashes that car marketing both elides and banks on.
publishDate 2015
dc.date.none.fl_str_mv 2015-10-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Centro em Rede de Investigação em Antropologia - CRIA
publisher.none.fl_str_mv Centro em Rede de Investigação em Antropologia - CRIA
dc.source.none.fl_str_mv Etnográfica v.19 n.3 2015
reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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