Impacts of low-cost airlines on customer satisfaction of traditional airlines

Bibliographic Details
Main Author: Nascimento, Amanda Cristina
Publication Date: 2019
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/91473
Summary: Project Work report presented as a partial requirement for obtaining the Master’s degree in Statistics and Information Management, with a specialization in Marketing Research e CRM
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spelling Impacts of low-cost airlines on customer satisfaction of traditional airlinesLow-cost airlinesMarket researchTraditional airlinesPortugalCustomer satisfactionProject Work report presented as a partial requirement for obtaining the Master’s degree in Statistics and Information Management, with a specialization in Marketing Research e CRMWith the increasing of low-cost companies on the Portuguese market, This project work wants to study some aspects of customer satisfaction in the field of aircraft, most precisely in the sense of the impacts that low-cost airlines can do to the satisfaction of traditional airlines customers. This project will be developed using the Market Research techniques for the data collection and the analysis. For data collection will be used, a two-step technique combining a Probabilistic method with a Non-Probabilistic Method, using web survey and airport survey. For the analysis will be used statistical analysis with factor analysis for highlight the factors of satisfaction and a model using PLS to test a model based on the European Customer Satisfaction Index framework to understand better the customer Satisfaction. The Customer satisfaction is more affected by the services and the quality perceived than the competition. Customer Satisfaction and loyalty is something that depends of several factors, while this study focus only in the impact of the low-cost companies, a future research could access some more detail about the impacts regarding the type of customer. The impacts of a low-cost company can bring to a traditional company need to be acknowledging to do more focused marketing and better the products to keep their customer satisfaction or even new ways or marketing strategies to regain the market share. While some studies focus on customer satisfaction of low-cost companies only, competition between the two types of carries and the general impact on the market. This study focused on the impacts on the customer satisfaction when a low-cost company join in the airlines market.Coelho, Pedro Miguel Pereira SimõesRUNNascimento, Amanda Cristina2020-01-20T15:04:08Z2019-11-222019-11-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/91473TID:202367010engmetadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:43:00Zoai:run.unl.pt:10362/91473Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:14:29.106964Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Impacts of low-cost airlines on customer satisfaction of traditional airlines
title Impacts of low-cost airlines on customer satisfaction of traditional airlines
spellingShingle Impacts of low-cost airlines on customer satisfaction of traditional airlines
Nascimento, Amanda Cristina
Low-cost airlines
Market research
Traditional airlines
Portugal
Customer satisfaction
title_short Impacts of low-cost airlines on customer satisfaction of traditional airlines
title_full Impacts of low-cost airlines on customer satisfaction of traditional airlines
title_fullStr Impacts of low-cost airlines on customer satisfaction of traditional airlines
title_full_unstemmed Impacts of low-cost airlines on customer satisfaction of traditional airlines
title_sort Impacts of low-cost airlines on customer satisfaction of traditional airlines
author Nascimento, Amanda Cristina
author_facet Nascimento, Amanda Cristina
author_role author
dc.contributor.none.fl_str_mv Coelho, Pedro Miguel Pereira Simões
RUN
dc.contributor.author.fl_str_mv Nascimento, Amanda Cristina
dc.subject.por.fl_str_mv Low-cost airlines
Market research
Traditional airlines
Portugal
Customer satisfaction
topic Low-cost airlines
Market research
Traditional airlines
Portugal
Customer satisfaction
description Project Work report presented as a partial requirement for obtaining the Master’s degree in Statistics and Information Management, with a specialization in Marketing Research e CRM
publishDate 2019
dc.date.none.fl_str_mv 2019-11-22
2019-11-22T00:00:00Z
2020-01-20T15:04:08Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/91473
TID:202367010
url http://hdl.handle.net/10362/91473
identifier_str_mv TID:202367010
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv metadata only access
info:eu-repo/semantics/openAccess
rights_invalid_str_mv metadata only access
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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