Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry

Bibliographic Details
Main Author: Reyes-Menendez, Ana
Publication Date: 2020
Other Authors: Correia, Marisol B., Matos, Nelson, Adap, Charlene
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.1/14902
Summary: Electronic word of mouth (eWOM) has been widely used by most consumers on di erent digital platforms. This review aimed to obtain further insights into online consumer behavior through social networking sites and online reviews sites to help tourism businesses develop sustainable eWOM strategies. To this end, an exploratory study was developed to analyze available literature on eWOM strategies and online consumer behavior. The systematic literature review analysis focused on the following two main topics: (i) tourism and (ii) eWOM. The scientific database, Web of Science, was used to collect relevant literature on the subject. The search terms “Tourism” and “eWOM” were used. Searching the database, Web of Science, yielded a total of 124 articles; upon application of di erent filters, a total of 14 studies were included in the final dataset. The results of the present study provide new insights into consumer behavior for social sciences and businesses for the adoption of sustainable strategies to increase the influence of eWOM on the tourism industry.
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spelling Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industryeWOMTourismOnline consumer behaviorManagementOnline reviewsElectronic word of mouth (eWOM) has been widely used by most consumers on di erent digital platforms. This review aimed to obtain further insights into online consumer behavior through social networking sites and online reviews sites to help tourism businesses develop sustainable eWOM strategies. To this end, an exploratory study was developed to analyze available literature on eWOM strategies and online consumer behavior. The systematic literature review analysis focused on the following two main topics: (i) tourism and (ii) eWOM. The scientific database, Web of Science, was used to collect relevant literature on the subject. The search terms “Tourism” and “eWOM” were used. Searching the database, Web of Science, yielded a total of 124 articles; upon application of di erent filters, a total of 14 studies were included in the final dataset. The results of the present study provide new insights into consumer behavior for social sciences and businesses for the adoption of sustainable strategies to increase the influence of eWOM on the tourism industry.MDPISapientiaReyes-Menendez, AnaCorreia, Marisol B.Matos, NelsonAdap, Charlene2020-12-11T18:08:00Z20202020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.1/14902eng10.3390/su12218972info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-02-18T17:36:15Zoai:sapientia.ualg.pt:10400.1/14902Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T20:28:19.831577Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
title Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
spellingShingle Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
Reyes-Menendez, Ana
eWOM
Tourism
Online consumer behavior
Management
Online reviews
title_short Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
title_full Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
title_fullStr Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
title_full_unstemmed Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
title_sort Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
author Reyes-Menendez, Ana
author_facet Reyes-Menendez, Ana
Correia, Marisol B.
Matos, Nelson
Adap, Charlene
author_role author
author2 Correia, Marisol B.
Matos, Nelson
Adap, Charlene
author2_role author
author
author
dc.contributor.none.fl_str_mv Sapientia
dc.contributor.author.fl_str_mv Reyes-Menendez, Ana
Correia, Marisol B.
Matos, Nelson
Adap, Charlene
dc.subject.por.fl_str_mv eWOM
Tourism
Online consumer behavior
Management
Online reviews
topic eWOM
Tourism
Online consumer behavior
Management
Online reviews
description Electronic word of mouth (eWOM) has been widely used by most consumers on di erent digital platforms. This review aimed to obtain further insights into online consumer behavior through social networking sites and online reviews sites to help tourism businesses develop sustainable eWOM strategies. To this end, an exploratory study was developed to analyze available literature on eWOM strategies and online consumer behavior. The systematic literature review analysis focused on the following two main topics: (i) tourism and (ii) eWOM. The scientific database, Web of Science, was used to collect relevant literature on the subject. The search terms “Tourism” and “eWOM” were used. Searching the database, Web of Science, yielded a total of 124 articles; upon application of di erent filters, a total of 14 studies were included in the final dataset. The results of the present study provide new insights into consumer behavior for social sciences and businesses for the adoption of sustainable strategies to increase the influence of eWOM on the tourism industry.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-11T18:08:00Z
2020
2020-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.1/14902
url http://hdl.handle.net/10400.1/14902
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.3390/su12218972
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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