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Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental Behavior

Bibliographic Details
Main Author: Figueiredo, Ana Catarina Mendes Gil Correia
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/160280
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
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oai_identifier_str oai:run.unl.pt:10362/160280
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental BehaviorConsumer behaviorWater scarcityMutabilityPro-environmental behaviorPersonal controlLife history theorySDG 6 - Clean water and sanitationSDG 12 - Responsible production and consumptionSDG 13 - Climate actionDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceWater scarcity has become a major concern in a growing number of European countries. Comprehending the drivers of water conservation behavior is thus crucial to alleviate the pressure of increasing water shortages. Yet little is known about people’s behavioral responses to water scarcity. Therefore, by combining the self-regulatory model of resource scarcity and life history theory, this research proposes that individuals’ engagement in pro-environmental behavior depends on whether water is perceived as mutable or not. Findings from an online questionnaire highlight that perceptions of mutability positively influence one’s feelings of control over their water consumption, which is in turn associated with an increased commitment to behave in a climate-friendly way. The current experimental study further shows the circumstances under which people’s average expenditure on water affects their perceived control, and the financial advantages of adopting sustainable habits. These results point to the key role of high mutability and increased sense of personal control in fostering pro-environmental behavior under water scarcity conditions.Pinto, Diego CostaRUNFigueiredo, Ana Catarina Mendes Gil Correia2023-10-272026-10-27T00:00:00Z2023-10-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/160280TID:203393740enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:15:56Zoai:run.unl.pt:10362/160280Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:46:36.859188Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental Behavior
title Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental Behavior
spellingShingle Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental Behavior
Figueiredo, Ana Catarina Mendes Gil Correia
Consumer behavior
Water scarcity
Mutability
Pro-environmental behavior
Personal control
Life history theory
SDG 6 - Clean water and sanitation
SDG 12 - Responsible production and consumption
SDG 13 - Climate action
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental Behavior
title_full Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental Behavior
title_fullStr Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental Behavior
title_full_unstemmed Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental Behavior
title_sort Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental Behavior
author Figueiredo, Ana Catarina Mendes Gil Correia
author_facet Figueiredo, Ana Catarina Mendes Gil Correia
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Figueiredo, Ana Catarina Mendes Gil Correia
dc.subject.por.fl_str_mv Consumer behavior
Water scarcity
Mutability
Pro-environmental behavior
Personal control
Life history theory
SDG 6 - Clean water and sanitation
SDG 12 - Responsible production and consumption
SDG 13 - Climate action
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Consumer behavior
Water scarcity
Mutability
Pro-environmental behavior
Personal control
Life history theory
SDG 6 - Clean water and sanitation
SDG 12 - Responsible production and consumption
SDG 13 - Climate action
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-10-27
2023-10-27T00:00:00Z
2026-10-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/160280
TID:203393740
url http://hdl.handle.net/10362/160280
identifier_str_mv TID:203393740
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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