Growth hacking model for B2B saas startups: Liquid case

Bibliographic Details
Main Author: piatek, Alan
Publication Date: 2016
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/17260
Summary: The following project introduces a model of Growth Hacking strategies for business-tobusiness Software-as-a-Service startups that was developed in collaboration with and applied to a Portuguese startup called Liquid. The work addresses digital marketing channels such as content marketing, email marketing, social marketing and selling. Further, the company’s product, pricing strategy, partnerships and website communication are examined. Applying best case practices, competitor benchmarks and interview insights from numerous industry influencers and experts, areas for improvement are deduced and procedures for each of those channels recommended.
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spelling Growth hacking model for B2B saas startups: Liquid caseLiquid data intelligenceGrowth hackingDigital marketingFramework developmentMobile marketing automationStartupDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe following project introduces a model of Growth Hacking strategies for business-tobusiness Software-as-a-Service startups that was developed in collaboration with and applied to a Portuguese startup called Liquid. The work addresses digital marketing channels such as content marketing, email marketing, social marketing and selling. Further, the company’s product, pricing strategy, partnerships and website communication are examined. Applying best case practices, competitor benchmarks and interview insights from numerous industry influencers and experts, areas for improvement are deduced and procedures for each of those channels recommended.Duarte, Miguel MunozRUNpiatek, Alan2017-01-30T01:30:12Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17260TID:201529009enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:21:24Zoai:run.unl.pt:10362/17260Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:52:12.182921Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Growth hacking model for B2B saas startups: Liquid case
title Growth hacking model for B2B saas startups: Liquid case
spellingShingle Growth hacking model for B2B saas startups: Liquid case
piatek, Alan
Liquid data intelligence
Growth hacking
Digital marketing
Framework development
Mobile marketing automation
Startup
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Growth hacking model for B2B saas startups: Liquid case
title_full Growth hacking model for B2B saas startups: Liquid case
title_fullStr Growth hacking model for B2B saas startups: Liquid case
title_full_unstemmed Growth hacking model for B2B saas startups: Liquid case
title_sort Growth hacking model for B2B saas startups: Liquid case
author piatek, Alan
author_facet piatek, Alan
author_role author
dc.contributor.none.fl_str_mv Duarte, Miguel Munoz
RUN
dc.contributor.author.fl_str_mv piatek, Alan
dc.subject.por.fl_str_mv Liquid data intelligence
Growth hacking
Digital marketing
Framework development
Mobile marketing automation
Startup
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Liquid data intelligence
Growth hacking
Digital marketing
Framework development
Mobile marketing automation
Startup
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The following project introduces a model of Growth Hacking strategies for business-tobusiness Software-as-a-Service startups that was developed in collaboration with and applied to a Portuguese startup called Liquid. The work addresses digital marketing channels such as content marketing, email marketing, social marketing and selling. Further, the company’s product, pricing strategy, partnerships and website communication are examined. Applying best case practices, competitor benchmarks and interview insights from numerous industry influencers and experts, areas for improvement are deduced and procedures for each of those channels recommended.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2017-01-30T01:30:12Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17260
TID:201529009
url http://hdl.handle.net/10362/17260
identifier_str_mv TID:201529009
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596256753025024

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