Rhetoric of affections: advertising, seduction and truth

Bibliographic Details
Main Author: Barroso, Paulo
Publication Date: 2019
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.19/5622
Summary: Advertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omnipresent, seductive and affective discourses. Following a theoretical and reflexive approach, the objective is to argue and understand the power of rhetoric developing seduction and provoking affections in advertising strategies.
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spelling Rhetoric of affections: advertising, seduction and truthadvertisingdeceptionrhetoricseductiontruthAdvertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omnipresent, seductive and affective discourses. Following a theoretical and reflexive approach, the objective is to argue and understand the power of rhetoric developing seduction and provoking affections in advertising strategies.Revista Média & JornalismoInstituto Politécnico de ViseuBarroso, Paulo2019-09-09T08:42:28Z2019-062019-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.19/5622eng1645 5681info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-06T13:52:31Zoai:repositorio.ipv.pt:10400.19/5622Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T00:07:38.127992Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Rhetoric of affections: advertising, seduction and truth
title Rhetoric of affections: advertising, seduction and truth
spellingShingle Rhetoric of affections: advertising, seduction and truth
Barroso, Paulo
advertising
deception
rhetoric
seduction
truth
title_short Rhetoric of affections: advertising, seduction and truth
title_full Rhetoric of affections: advertising, seduction and truth
title_fullStr Rhetoric of affections: advertising, seduction and truth
title_full_unstemmed Rhetoric of affections: advertising, seduction and truth
title_sort Rhetoric of affections: advertising, seduction and truth
author Barroso, Paulo
author_facet Barroso, Paulo
author_role author
dc.contributor.none.fl_str_mv Instituto Politécnico de Viseu
dc.contributor.author.fl_str_mv Barroso, Paulo
dc.subject.por.fl_str_mv advertising
deception
rhetoric
seduction
truth
topic advertising
deception
rhetoric
seduction
truth
description Advertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omnipresent, seductive and affective discourses. Following a theoretical and reflexive approach, the objective is to argue and understand the power of rhetoric developing seduction and provoking affections in advertising strategies.
publishDate 2019
dc.date.none.fl_str_mv 2019-09-09T08:42:28Z
2019-06
2019-06-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.19/5622
url http://hdl.handle.net/10400.19/5622
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1645 5681
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Revista Média & Jornalismo
publisher.none.fl_str_mv Revista Média & Jornalismo
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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