Factors influencing purchase intention in e‐commerce: the case of online consumers of travel

Detalhes bibliográficos
Autor(a) principal: Pereira, Francisca Marques de Sousa Caetano
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/99738
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Factors influencing purchase intention in e‐commerce: the case of online consumers of travelOnline Travel Purchase IntentionTrustBrand ImageWebsite QualityProduct Marketing ActivitiesRiskDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceE-commerce is currently used as a purchase method or channel by many consumers, but traditional trade still leads and will lead for many decades to come. This is explained by some obvious reasons: the majority of the world population cannot access the internet, many retailers do not offer that possibility, and the special characteristics of some goods or services preclude that possibility. Even when these difficulties do not exist, however, there are still many consumers who do not opt for buying online. To determinate or evaluate what makes or prevents customers from purchasing online in the travel market, we apply a theoretical model. The conceptual model was tested based on data from 251 individuals collected in an online survey and analysed using partial least squares (PLS). The results show that loading time, security, and visual appeal have a positive influence on website quality. The findings suggest that website quality, trust, and brand image explain consumers’ behaviour intention.Tam Chuem Vai, CarlosRUNPereira, Francisca Marques de Sousa Caetano2023-06-02T00:30:34Z2020-06-022020-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/99738TID:202487210enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:46:08Zoai:run.unl.pt:10362/99738Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:17:23.493781Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Factors influencing purchase intention in e‐commerce: the case of online consumers of travel
title Factors influencing purchase intention in e‐commerce: the case of online consumers of travel
spellingShingle Factors influencing purchase intention in e‐commerce: the case of online consumers of travel
Pereira, Francisca Marques de Sousa Caetano
Online Travel Purchase Intention
Trust
Brand Image
Website Quality
Product Marketing Activities
Risk
title_short Factors influencing purchase intention in e‐commerce: the case of online consumers of travel
title_full Factors influencing purchase intention in e‐commerce: the case of online consumers of travel
title_fullStr Factors influencing purchase intention in e‐commerce: the case of online consumers of travel
title_full_unstemmed Factors influencing purchase intention in e‐commerce: the case of online consumers of travel
title_sort Factors influencing purchase intention in e‐commerce: the case of online consumers of travel
author Pereira, Francisca Marques de Sousa Caetano
author_facet Pereira, Francisca Marques de Sousa Caetano
author_role author
dc.contributor.none.fl_str_mv Tam Chuem Vai, Carlos
RUN
dc.contributor.author.fl_str_mv Pereira, Francisca Marques de Sousa Caetano
dc.subject.por.fl_str_mv Online Travel Purchase Intention
Trust
Brand Image
Website Quality
Product Marketing Activities
Risk
topic Online Travel Purchase Intention
Trust
Brand Image
Website Quality
Product Marketing Activities
Risk
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-06-02
2020-06-02T00:00:00Z
2023-06-02T00:30:34Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/99738
TID:202487210
url http://hdl.handle.net/10362/99738
identifier_str_mv TID:202487210
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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repository.mail.fl_str_mv info@rcaap.pt
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