A trustworthy strategy to incorporate RPA in Marketing Campaigns

Detalhes bibliográficos
Autor(a) principal: Mendes, Tomás Lopes
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/175103
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
id RCAP_56d67d17a1366ecb4166e6ae54833d63
oai_identifier_str oai:run.unl.pt:10362/175103
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling A trustworthy strategy to incorporate RPA in Marketing CampaignsRobotic Process AutomationMarketing CampaignsBusiness Process ManagementAutomationSDG 4 - Quality educationSDG 8 - Decent work and economic growthSDG 17 - Partnerships for the goalsDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsRobotic Process Automation (RPA) has become a hot topic within companies. Its capabilities benefit them in staying highly competitive in an ever-changing market. Its adoption has rose and companies use it as a solution to reduce time spent with monotonous tasks, allowing employees for a deeper involvement in valuable activities. RPA’s recency reflects a lack of trustworthy strategies for its implementation. With the rapid growth of technology, the process of conducting a marketing campaign has changed and marketing teams need to ensure maximum efficiency and productivity to thrive in a complex market. A clear strategy for RPA incorporation in campaign activities can help the company to succeed in that. To achieve this goal, after a detailed literature review is made, a comprehensive model and analysis of a campaign flow will be developed using Business Process Management (BPM) practices. The tasks that are the most suitable for RPA enhancement will be identified, and a final strategy of incorporation will be presented. It is intended to contribute positively to keeping marketing departments updated and competitive.Santos, Vitor Manuel Pereira Duarte dosRUNMendes, Tomás Lopes2024-11-13T11:45:13Z2024-10-302024-10-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/175103TID:203778294enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-01-13T01:42:46Zoai:run.unl.pt:10362/175103Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:14:08.543464Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv A trustworthy strategy to incorporate RPA in Marketing Campaigns
title A trustworthy strategy to incorporate RPA in Marketing Campaigns
spellingShingle A trustworthy strategy to incorporate RPA in Marketing Campaigns
Mendes, Tomás Lopes
Robotic Process Automation
Marketing Campaigns
Business Process Management
Automation
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 17 - Partnerships for the goals
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short A trustworthy strategy to incorporate RPA in Marketing Campaigns
title_full A trustworthy strategy to incorporate RPA in Marketing Campaigns
title_fullStr A trustworthy strategy to incorporate RPA in Marketing Campaigns
title_full_unstemmed A trustworthy strategy to incorporate RPA in Marketing Campaigns
title_sort A trustworthy strategy to incorporate RPA in Marketing Campaigns
author Mendes, Tomás Lopes
author_facet Mendes, Tomás Lopes
author_role author
dc.contributor.none.fl_str_mv Santos, Vitor Manuel Pereira Duarte dos
RUN
dc.contributor.author.fl_str_mv Mendes, Tomás Lopes
dc.subject.por.fl_str_mv Robotic Process Automation
Marketing Campaigns
Business Process Management
Automation
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 17 - Partnerships for the goals
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Robotic Process Automation
Marketing Campaigns
Business Process Management
Automation
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 17 - Partnerships for the goals
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
publishDate 2024
dc.date.none.fl_str_mv 2024-11-13T11:45:13Z
2024-10-30
2024-10-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/175103
TID:203778294
url http://hdl.handle.net/10362/175103
identifier_str_mv TID:203778294
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833597960643936256

Registros relacionados