The impact of consumers- purchasing habits on willingness to pay

Bibliographic Details
Main Author: Höfer, Max
Publication Date: 2022
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/166569
Summary: Human habits are an important determinant of consumers’ willingness to pay and purchase decisions. This thesis aims at investigating for which products consumers form purchasing habits, how habits influence willingness to pay and how consumers assess the influence of habits on their behavior. Two online surveys based on the Self Report Habit Index (SRHI) and a qualitative study were conducted. The results suggest that purchasing habits are primarily formed for consumable products, that habits are a stronger predictor of willingness to pay than self-reported product liking, and that consumers are unaware of their habits’ influence.
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spelling The impact of consumers- purchasing habits on willingness to payConsumer behaviorHabitsPsychologyWillingness to payDomínio/Área Científica::Ciências Sociais::Economia e GestãoHuman habits are an important determinant of consumers’ willingness to pay and purchase decisions. This thesis aims at investigating for which products consumers form purchasing habits, how habits influence willingness to pay and how consumers assess the influence of habits on their behavior. Two online surveys based on the Self Report Habit Index (SRHI) and a qualitative study were conducted. The results suggest that purchasing habits are primarily formed for consumable products, that habits are a stronger predictor of willingness to pay than self-reported product liking, and that consumers are unaware of their habits’ influence.Silveira, Catherine daRUNHöfer, Max2024-04-24T10:13:20Z2023-01-132022-12-152023-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/166569TID:203312767enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:20:41Zoai:run.unl.pt:10362/166569Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:51:18.354870Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The impact of consumers- purchasing habits on willingness to pay
title The impact of consumers- purchasing habits on willingness to pay
spellingShingle The impact of consumers- purchasing habits on willingness to pay
Höfer, Max
Consumer behavior
Habits
Psychology
Willingness to pay
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The impact of consumers- purchasing habits on willingness to pay
title_full The impact of consumers- purchasing habits on willingness to pay
title_fullStr The impact of consumers- purchasing habits on willingness to pay
title_full_unstemmed The impact of consumers- purchasing habits on willingness to pay
title_sort The impact of consumers- purchasing habits on willingness to pay
author Höfer, Max
author_facet Höfer, Max
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Höfer, Max
dc.subject.por.fl_str_mv Consumer behavior
Habits
Psychology
Willingness to pay
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Consumer behavior
Habits
Psychology
Willingness to pay
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Human habits are an important determinant of consumers’ willingness to pay and purchase decisions. This thesis aims at investigating for which products consumers form purchasing habits, how habits influence willingness to pay and how consumers assess the influence of habits on their behavior. Two online surveys based on the Self Report Habit Index (SRHI) and a qualitative study were conducted. The results suggest that purchasing habits are primarily formed for consumable products, that habits are a stronger predictor of willingness to pay than self-reported product liking, and that consumers are unaware of their habits’ influence.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-15
2023-01-13
2023-01-13T00:00:00Z
2024-04-24T10:13:20Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/166569
TID:203312767
url http://hdl.handle.net/10362/166569
identifier_str_mv TID:203312767
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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repository.mail.fl_str_mv info@rcaap.pt
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