The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector

Detalhes bibliográficos
Autor(a) principal: Loureiro, S. M. C.
Data de Publicação: 2017
Outros Autores: Sarmento, E. M., Le Bellego, G.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10071/14636
Resumo: The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal that the perception of corporate brand reputation is more effective on enhancing brand loyalty than brand attachment. However, the effect could depend on the car brand strategy. We may also claim that customer citizen helping others is one of the most important corporate attributes perceived by customers of the three brands. Limitations and suggestions for further research are also provided.
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spelling The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sectorCorporate brand reputationBrand attachmentBrand loyaltyAutomotive industryThe current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal that the perception of corporate brand reputation is more effective on enhancing brand loyalty than brand attachment. However, the effect could depend on the car brand strategy. We may also claim that customer citizen helping others is one of the most important corporate attributes perceived by customers of the three brands. Limitations and suggestions for further research are also provided.Cogent OA2017-11-14T15:20:28Z2017-01-01T00:00:00Z20172019-04-02T16:47:35Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/14636eng2331-197510.1080/23311975.2017.1360031Loureiro, S. M. C.Sarmento, E. M.Le Bellego, G.info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T02:51:35Zoai:repositorio.iscte-iul.pt:10071/14636Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:09:23.823429Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
title The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
spellingShingle The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
Loureiro, S. M. C.
Corporate brand reputation
Brand attachment
Brand loyalty
Automotive industry
title_short The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
title_full The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
title_fullStr The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
title_full_unstemmed The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
title_sort The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
author Loureiro, S. M. C.
author_facet Loureiro, S. M. C.
Sarmento, E. M.
Le Bellego, G.
author_role author
author2 Sarmento, E. M.
Le Bellego, G.
author2_role author
author
dc.contributor.author.fl_str_mv Loureiro, S. M. C.
Sarmento, E. M.
Le Bellego, G.
dc.subject.por.fl_str_mv Corporate brand reputation
Brand attachment
Brand loyalty
Automotive industry
topic Corporate brand reputation
Brand attachment
Brand loyalty
Automotive industry
description The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal that the perception of corporate brand reputation is more effective on enhancing brand loyalty than brand attachment. However, the effect could depend on the car brand strategy. We may also claim that customer citizen helping others is one of the most important corporate attributes perceived by customers of the three brands. Limitations and suggestions for further research are also provided.
publishDate 2017
dc.date.none.fl_str_mv 2017-11-14T15:20:28Z
2017-01-01T00:00:00Z
2017
2019-04-02T16:47:35Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2331-1975
10.1080/23311975.2017.1360031
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogent OA
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