Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sweet symphony narrative and strategy

Bibliographic Details
Main Author: Weber, Chantal Valerie
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/175587
Summary: This work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’ of scenario planning. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate high uncertainty, understand plausible events' impacts on industry, retail, and consumers, and dynamically respond to an unknown future. The development of four plausible scenarios centered on the key uncertainties ‘Stability of Supply Chain’ and ‘Health Regulations’, contributes to fostering a heightened awareness. The reader is introduced to one of four potential futures for the German confectionery market. This particular future is distinguished by a stable supply chain and health regulations that align with present norms. Scenario-specific strategic implications and a comprehensive strategic action plan tailored for Ferrero Deutschland GmbH are provided.
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spelling Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sweet symphony narrative and strategyStrategic foresightScenario planningManagementStrategyConfectionaryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’ of scenario planning. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate high uncertainty, understand plausible events' impacts on industry, retail, and consumers, and dynamically respond to an unknown future. The development of four plausible scenarios centered on the key uncertainties ‘Stability of Supply Chain’ and ‘Health Regulations’, contributes to fostering a heightened awareness. The reader is introduced to one of four potential futures for the German confectionery market. This particular future is distinguished by a stable supply chain and health regulations that align with present norms. Scenario-specific strategic implications and a comprehensive strategic action plan tailored for Ferrero Deutschland GmbH are provided.Alvarenga, AntónioRUNWeber, Chantal Valerie2024-11-21T15:15:33Z2024-01-182023-12-202024-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/175587TID:203603028enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-11-25T01:38:09Zoai:run.unl.pt:10362/175587Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:15:55.717188Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sweet symphony narrative and strategy
title Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sweet symphony narrative and strategy
spellingShingle Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sweet symphony narrative and strategy
Weber, Chantal Valerie
Strategic foresight
Scenario planning
Management
Strategy
Confectionary
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sweet symphony narrative and strategy
title_full Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sweet symphony narrative and strategy
title_fullStr Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sweet symphony narrative and strategy
title_full_unstemmed Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sweet symphony narrative and strategy
title_sort Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sweet symphony narrative and strategy
author Weber, Chantal Valerie
author_facet Weber, Chantal Valerie
author_role author
dc.contributor.none.fl_str_mv Alvarenga, António
RUN
dc.contributor.author.fl_str_mv Weber, Chantal Valerie
dc.subject.por.fl_str_mv Strategic foresight
Scenario planning
Management
Strategy
Confectionary
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategic foresight
Scenario planning
Management
Strategy
Confectionary
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’ of scenario planning. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate high uncertainty, understand plausible events' impacts on industry, retail, and consumers, and dynamically respond to an unknown future. The development of four plausible scenarios centered on the key uncertainties ‘Stability of Supply Chain’ and ‘Health Regulations’, contributes to fostering a heightened awareness. The reader is introduced to one of four potential futures for the German confectionery market. This particular future is distinguished by a stable supply chain and health regulations that align with present norms. Scenario-specific strategic implications and a comprehensive strategic action plan tailored for Ferrero Deutschland GmbH are provided.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-20
2024-11-21T15:15:33Z
2024-01-18
2024-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/175587
TID:203603028
url http://hdl.handle.net/10362/175587
identifier_str_mv TID:203603028
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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