The role of CRS on the fast fashion business: consumer perception and outcames

Bibliographic Details
Main Author: Rizzotto, Juliana Andreia
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/114094
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling The role of CRS on the fast fashion business: consumer perception and outcamesCorporate Social ResponsibilityCSR AuthenticityFast FashionPurchase intentionSDG 12 - Responsible production and consumptionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceDespite the criticism, the fashion industry is a pioneer in sustainable initiatives. Corporate Social Responsibility (CSR) has become a relevant form for companies to achieve various social objectives. However, consumers’ perceptions on fast fashion companies’ efforts is until now unknown. This research analyzes the consumer’s purchase intention through many drivers established in previous literature to be significant to the consumer-company relationship. This study evaluates the relationship between fast fashion industry and some important concepts present in Corporate Social Responsibility studies. The current research adds to the CSR literature by identifying CSR-fit and ethicality as drivers of CSR Authenticity. Authenticity is revealed to be an important predictor of Trust, Social Responsibility, and has an effect on General Attitudes. However, and surprisingly, it does not directly affect purchase intention. Trust appears to be the most important dimension to the CSR framework, significantly impacting Purchase Intention, and Social Responsibility impacts consumer engagement. Consumer engagement and social signaling are also demonstrated to have an impact on purchase intention. Taken together, our CSR framework makes important contributions to understanding consumers’ needs and perceptions fulfilled by CSR programs in the fast fashion industry.Pinto, Diego CostaRUNRizzotto, Juliana Andreia2021-03-19T18:11:51Z2021-03-052021-03-05T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/114094TID:202678024enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:51:15Zoai:run.unl.pt:10362/114094Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:22:29.330726Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The role of CRS on the fast fashion business: consumer perception and outcames
title The role of CRS on the fast fashion business: consumer perception and outcames
spellingShingle The role of CRS on the fast fashion business: consumer perception and outcames
Rizzotto, Juliana Andreia
Corporate Social Responsibility
CSR Authenticity
Fast Fashion
Purchase intention
SDG 12 - Responsible production and consumption
title_short The role of CRS on the fast fashion business: consumer perception and outcames
title_full The role of CRS on the fast fashion business: consumer perception and outcames
title_fullStr The role of CRS on the fast fashion business: consumer perception and outcames
title_full_unstemmed The role of CRS on the fast fashion business: consumer perception and outcames
title_sort The role of CRS on the fast fashion business: consumer perception and outcames
author Rizzotto, Juliana Andreia
author_facet Rizzotto, Juliana Andreia
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Rizzotto, Juliana Andreia
dc.subject.por.fl_str_mv Corporate Social Responsibility
CSR Authenticity
Fast Fashion
Purchase intention
SDG 12 - Responsible production and consumption
topic Corporate Social Responsibility
CSR Authenticity
Fast Fashion
Purchase intention
SDG 12 - Responsible production and consumption
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-03-19T18:11:51Z
2021-03-05
2021-03-05T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/114094
TID:202678024
url http://hdl.handle.net/10362/114094
identifier_str_mv TID:202678024
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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