Music streaming services: understanding the drivers of customer purchase and intention to recommend

Bibliographic Details
Main Author: Barata, Mariana Lopes
Publication Date: 2021
Other Authors: Coelho, Pedro Simoes
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/125970
Summary: Barata, M. L., & Coelho, P. S. (2021). Music streaming services: understanding the drivers of customer purchase and intention to recommend. Heliyon, 7(8). https://doi.org/10.1016/j.heliyon.2021.e07783
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spelling Music streaming services: understanding the drivers of customer purchase and intention to recommendAdoptionCustomer purchaseIntention to recommendSEMMusic streaming servicesGeneralSDG 12 - Responsible Consumption and ProductionBarata, M. L., & Coelho, P. S. (2021). Music streaming services: understanding the drivers of customer purchase and intention to recommend. Heliyon, 7(8). https://doi.org/10.1016/j.heliyon.2021.e07783The music industry has undergone tremendous changes in relation to its production, distribution, and consumption habits due to the exponential development of new technologies, namely streaming platforms. The fact that sales of physical copies continue to decline significantly made it mandatory for this industry to reinvent itself by introducing music streaming services as a key part of its business development. This study aims to understand the factors that influence music consumption through streaming platforms, particularly studying the intention to adopt premium (paid) versions of a music streaming service and recommend them. An extension of the UTAUT2 model (version of the Unified Theory of Acceptance and Use of Technology, applied to the consumer side) was created. Based on data collected from 324 music streaming services users, the framework of this study was tested using structural equation modelling (SEM). Research also included in-depth semi-structured interviews in order to generate a more profound knowledge about the profile, behaviours and motivations of the new music consumer. Our findings confirm that habit, performance expectancy and price value play the most important role in influencing the intention to use a paid music streaming service. Simultaneously, new dimensions such as personalisation, attitude towards piracy and perceived freemium-premium fit arise as having an additional relevant role in adopting this type of service. The research contributes insights into music streaming services consumer behaviour, providing several theoretical and practical implications to music streaming services providers.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNBarata, Mariana LopesCoelho, Pedro Simoes2021-10-12T04:53:04Z2021-08-012021-08-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article17application/octet-streamapplication/pdfhttp://hdl.handle.net/10362/125970eng2405-8440PURE: 34207148https://doi.org/10.1016/j.heliyon.2021.e07783info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:56:38Zoai:run.unl.pt:10362/125970Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:27:44.730538Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Music streaming services: understanding the drivers of customer purchase and intention to recommend
title Music streaming services: understanding the drivers of customer purchase and intention to recommend
spellingShingle Music streaming services: understanding the drivers of customer purchase and intention to recommend
Barata, Mariana Lopes
Adoption
Customer purchase
Intention to recommend
SEM
Music streaming services
General
SDG 12 - Responsible Consumption and Production
title_short Music streaming services: understanding the drivers of customer purchase and intention to recommend
title_full Music streaming services: understanding the drivers of customer purchase and intention to recommend
title_fullStr Music streaming services: understanding the drivers of customer purchase and intention to recommend
title_full_unstemmed Music streaming services: understanding the drivers of customer purchase and intention to recommend
title_sort Music streaming services: understanding the drivers of customer purchase and intention to recommend
author Barata, Mariana Lopes
author_facet Barata, Mariana Lopes
Coelho, Pedro Simoes
author_role author
author2 Coelho, Pedro Simoes
author2_role author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Barata, Mariana Lopes
Coelho, Pedro Simoes
dc.subject.por.fl_str_mv Adoption
Customer purchase
Intention to recommend
SEM
Music streaming services
General
SDG 12 - Responsible Consumption and Production
topic Adoption
Customer purchase
Intention to recommend
SEM
Music streaming services
General
SDG 12 - Responsible Consumption and Production
description Barata, M. L., & Coelho, P. S. (2021). Music streaming services: understanding the drivers of customer purchase and intention to recommend. Heliyon, 7(8). https://doi.org/10.1016/j.heliyon.2021.e07783
publishDate 2021
dc.date.none.fl_str_mv 2021-10-12T04:53:04Z
2021-08-01
2021-08-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/125970
url http://hdl.handle.net/10362/125970
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2405-8440
PURE: 34207148
https://doi.org/10.1016/j.heliyon.2021.e07783
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.mail.fl_str_mv info@rcaap.pt
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