Launching platforms for user-generated content

Bibliographic Details
Main Author: Batista, Guilherme Luís Caroço
Publication Date: 2015
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/15499
Summary: Field lab: Entrepreneurial and innovative ventures
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spelling Launching platforms for user-generated contentUser-generated contentUGC platformLaunchUser base.Domínio/Área Científica::Ciências Sociais::Economia e GestãoField lab: Entrepreneurial and innovative venturesThis paper intends to discuss and absorb the Best Practices employed by successful User- Generated Content (UGC)1 platforms and constitute a guide on how to launch a platform without having a cyclical lack of content and users. Research shows that companies have resorted to integration with mature UGC platforms, and providing content by themselves, in an initial state. I conclude that integration possibilities should be explored when promoting a product to a broad market; providing initial content is more suitable for companies exploring niche markets; evaluate the pros and cons of two opposite launching strategies; and make marketing recommendations to follow during the launch of UGC platforms to fulfill potential market needs, while responding to business expansion opportunities.Soeiro, Filipe CastroRUNBatista, Guilherme Luís Caroço2015-10-02T14:34:31Z2015-012015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15499TID:201530821enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:19:21Zoai:run.unl.pt:10362/15499Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:50:02.788338Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Launching platforms for user-generated content
title Launching platforms for user-generated content
spellingShingle Launching platforms for user-generated content
Batista, Guilherme Luís Caroço
User-generated content
UGC platform
Launch
User base.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Launching platforms for user-generated content
title_full Launching platforms for user-generated content
title_fullStr Launching platforms for user-generated content
title_full_unstemmed Launching platforms for user-generated content
title_sort Launching platforms for user-generated content
author Batista, Guilherme Luís Caroço
author_facet Batista, Guilherme Luís Caroço
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Batista, Guilherme Luís Caroço
dc.subject.por.fl_str_mv User-generated content
UGC platform
Launch
User base.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic User-generated content
UGC platform
Launch
User base.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Field lab: Entrepreneurial and innovative ventures
publishDate 2015
dc.date.none.fl_str_mv 2015-10-02T14:34:31Z
2015-01
2015-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15499
TID:201530821
url http://hdl.handle.net/10362/15499
identifier_str_mv TID:201530821
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596226160820224

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