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How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo

Bibliographic Details
Main Author: Antunes, Beatriz
Publication Date: 2018
Other Authors: Correia, Francisca Vieira de Campos Horta, Pinto, Leonor Maria Stock da Cunha Santiago, Andrade, Teresa Arantes Pedroso Posser de, Godinho, Teresa Pereira dos Santos Santana
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/39288
Summary: Leader in the beer market in Portugal, Super Bock Group is the second biggest player in the still bottled water category, owning two brands: Vitalis and Caramulo. With a past focus only on Vitalis, the company expressed concerns about Caramulo positioning in the market, leading to an interest in exploring new opportunities. By analysing the still bottled water industry, pinpointing the main trends, and evaluating the consumer’s habits and purchase behaviors, a growth opportunity was identified within the environmental and social sustainability; convenience; and beauty segments. The proposals for Vitalis, offer a solution to solve the goal established by SBG.
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulogroup projectSuper Bock GroupStill water categoryVitalisCaramuloCaramulo careBeautyConvenienceEnvironmental and Social SustainabilityDomínio/Área Científica::Ciências Sociais::Economia e GestãoLeader in the beer market in Portugal, Super Bock Group is the second biggest player in the still bottled water category, owning two brands: Vitalis and Caramulo. With a past focus only on Vitalis, the company expressed concerns about Caramulo positioning in the market, leading to an interest in exploring new opportunities. By analysing the still bottled water industry, pinpointing the main trends, and evaluating the consumer’s habits and purchase behaviors, a growth opportunity was identified within the environmental and social sustainability; convenience; and beauty segments. The proposals for Vitalis, offer a solution to solve the goal established by SBG.Velosa, JorgeRUNAntunes, BeatrizCorreia, Francisca Vieira de Campos HortaPinto, Leonor Maria Stock da Cunha SantiagoAndrade, Teresa Arantes Pedroso Posser deGodinho, Teresa Pereira dos Santos Santana2023-01-20T01:31:11Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/39288TID:201864428enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:33:25Zoai:run.unl.pt:10362/39288Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:04:29.508563Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
group project
title How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
spellingShingle How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
Antunes, Beatriz
Super Bock Group
Still water category
Vitalis
Caramulo
Caramulo care
Beauty
Convenience
Environmental and Social Sustainability
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
title_full How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
title_fullStr How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
title_full_unstemmed How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
title_sort How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
author Antunes, Beatriz
author_facet Antunes, Beatriz
Correia, Francisca Vieira de Campos Horta
Pinto, Leonor Maria Stock da Cunha Santiago
Andrade, Teresa Arantes Pedroso Posser de
Godinho, Teresa Pereira dos Santos Santana
author_role author
author2 Correia, Francisca Vieira de Campos Horta
Pinto, Leonor Maria Stock da Cunha Santiago
Andrade, Teresa Arantes Pedroso Posser de
Godinho, Teresa Pereira dos Santos Santana
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Velosa, Jorge
RUN
dc.contributor.author.fl_str_mv Antunes, Beatriz
Correia, Francisca Vieira de Campos Horta
Pinto, Leonor Maria Stock da Cunha Santiago
Andrade, Teresa Arantes Pedroso Posser de
Godinho, Teresa Pereira dos Santos Santana
dc.subject.por.fl_str_mv Super Bock Group
Still water category
Vitalis
Caramulo
Caramulo care
Beauty
Convenience
Environmental and Social Sustainability
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Super Bock Group
Still water category
Vitalis
Caramulo
Caramulo care
Beauty
Convenience
Environmental and Social Sustainability
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Leader in the beer market in Portugal, Super Bock Group is the second biggest player in the still bottled water category, owning two brands: Vitalis and Caramulo. With a past focus only on Vitalis, the company expressed concerns about Caramulo positioning in the market, leading to an interest in exploring new opportunities. By analysing the still bottled water industry, pinpointing the main trends, and evaluating the consumer’s habits and purchase behaviors, a growth opportunity was identified within the environmental and social sustainability; convenience; and beauty segments. The proposals for Vitalis, offer a solution to solve the goal established by SBG.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2023-01-20T01:31:11Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/39288
TID:201864428
url http://hdl.handle.net/10362/39288
identifier_str_mv TID:201864428
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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