Eye tracking as a research method applied to communication sciences

Bibliographic Details
Main Author: Barreto, Ana Margarida
Publication Date: 2012
Format: Article
Language: por
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: https://doi.org/10.58050/comunicando.v1i1.126
Summary: Although it is not considered a novelty, the knowledge of eye tracking technology as a method of collecting and analyzing information, as well as its implementation potential in different areas of academic, scientific and commercial area are still in its infancy. For this reason has raised the interest in developing a study able to inform about this technology, both researchers and professionals of communication sciences, succinctly and clearly. Therefore, the topics covered during the present study were selected for being the for anyone wishing to understand how this research tool works. They are the following: the origin of the technology and its description; project design; challenges in sample selection; collection, interpretation and analysis, and present limitations.
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spelling Eye tracking as a research method applied to communication sciencesEye tracking como método de investigação aplicado às ciências da comunicaçãoeye trackingresearch methodseye-movementseye trackingmétodos de investigaçãomovimentos ocularesAlthough it is not considered a novelty, the knowledge of eye tracking technology as a method of collecting and analyzing information, as well as its implementation potential in different areas of academic, scientific and commercial area are still in its infancy. For this reason has raised the interest in developing a study able to inform about this technology, both researchers and professionals of communication sciences, succinctly and clearly. Therefore, the topics covered during the present study were selected for being the for anyone wishing to understand how this research tool works. They are the following: the origin of the technology and its description; project design; challenges in sample selection; collection, interpretation and analysis, and present limitations.Embora não seja considerada uma novidade, o conhecimento da tecnologia eye tracking como método de recolha e análise de informação, bem como o seu potencial de implementação em diferentes domínios do meio académico, científico e âmbito comercial encontram-se ainda em estado incipiente. Por essa razão surgiu o interesse em desenvolver um estudo capaz de dar a conhecer esta tecnologia, tanto a investigadores, como a profissionais da área das ciências da comunicação, de forma sucinta e clara. Deste modo, os temas focados ao longo do presente trabalho foram seleccionados por se considerarem base para quem pretende entender como funciona esta ferramenta de investigação. São eles: a origem da tecnologia e a sua descrição; desenho do projecto; desafios na selecção da amostra; recolha, interpretação e análise dos dados; e actuais limitações.Sopcom2012-12-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.58050/comunicando.v1i1.126https://doi.org/10.58050/comunicando.v1i1.126Revista Comunicando; Vol. 1 No. 1 (2012): The New Ways of Communication; 168 - 186Revista Comunicando; Vol. 1 Núm. 1 (2012): Las Nuevas Vías de Comunicación; 168 - 186Revista Comunicando; Vol. 1 N.º 1 (2012): Os Novos Caminhos da Comunicação; 168 - 1862182-4037reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAPporhttps://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/126https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/126/70Barreto, Ana Margaridainfo:eu-repo/semantics/openAccess2024-12-14T08:24:06Zoai:revistacomunicando.sopcom.pt:article/126Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:18:23.759659Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Eye tracking as a research method applied to communication sciences
Eye tracking como método de investigação aplicado às ciências da comunicação
title Eye tracking as a research method applied to communication sciences
spellingShingle Eye tracking as a research method applied to communication sciences
Barreto, Ana Margarida
eye tracking
research methods
eye-movements
eye tracking
métodos de investigação
movimentos oculares
title_short Eye tracking as a research method applied to communication sciences
title_full Eye tracking as a research method applied to communication sciences
title_fullStr Eye tracking as a research method applied to communication sciences
title_full_unstemmed Eye tracking as a research method applied to communication sciences
title_sort Eye tracking as a research method applied to communication sciences
author Barreto, Ana Margarida
author_facet Barreto, Ana Margarida
author_role author
dc.contributor.author.fl_str_mv Barreto, Ana Margarida
dc.subject.por.fl_str_mv eye tracking
research methods
eye-movements
eye tracking
métodos de investigação
movimentos oculares
topic eye tracking
research methods
eye-movements
eye tracking
métodos de investigação
movimentos oculares
description Although it is not considered a novelty, the knowledge of eye tracking technology as a method of collecting and analyzing information, as well as its implementation potential in different areas of academic, scientific and commercial area are still in its infancy. For this reason has raised the interest in developing a study able to inform about this technology, both researchers and professionals of communication sciences, succinctly and clearly. Therefore, the topics covered during the present study were selected for being the for anyone wishing to understand how this research tool works. They are the following: the origin of the technology and its description; project design; challenges in sample selection; collection, interpretation and analysis, and present limitations.
publishDate 2012
dc.date.none.fl_str_mv 2012-12-31
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.58050/comunicando.v1i1.126
https://doi.org/10.58050/comunicando.v1i1.126
url https://doi.org/10.58050/comunicando.v1i1.126
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/126
https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/126/70
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Sopcom
publisher.none.fl_str_mv Sopcom
dc.source.none.fl_str_mv Revista Comunicando; Vol. 1 No. 1 (2012): The New Ways of Communication; 168 - 186
Revista Comunicando; Vol. 1 Núm. 1 (2012): Las Nuevas Vías de Comunicación; 168 - 186
Revista Comunicando; Vol. 1 N.º 1 (2012): Os Novos Caminhos da Comunicação; 168 - 186
2182-4037
reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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