The founding of a peer-to-peer rental marketplace - marketing strategy

Detalhes bibliográficos
Autor(a) principal: Bakali, Benjamin
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/144726
Resumo: This project illustrates the build-up of the start-up Renty a, a peer-to-peer renting platform for almost everything. This document is one of three individual contributions of the overall paper and follows the individual part “The founding of a Peer-to-Peer Rental Marketplace –Competitive Landscape and Operations”. This document describes the Marketing Strategy in detail. In the first section, relevant customer segments and personas are developed, and the different journeys one can have at https://www.rentya.de/are outlined. In the second part, key marketing and sales channels are identified, and the go-to-market strategy is developed.
id RCAP_377fdc5e0052b71e2e8a2e8fd4e29ffc
oai_identifier_str oai:run.unl.pt:10362/144726
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling The founding of a peer-to-peer rental marketplace - marketing strategyEntrepreneurshipMarketing strategySharing economyPeer-to-peer platformsStart-upGo-to-market strategyMarketplaceRentingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis project illustrates the build-up of the start-up Renty a, a peer-to-peer renting platform for almost everything. This document is one of three individual contributions of the overall paper and follows the individual part “The founding of a Peer-to-Peer Rental Marketplace –Competitive Landscape and Operations”. This document describes the Marketing Strategy in detail. In the first section, relevant customer segments and personas are developed, and the different journeys one can have at https://www.rentya.de/are outlined. In the second part, key marketing and sales channels are identified, and the go-to-market strategy is developed.Leite, António NogueiraMajor, Euclides FerreiraRUNBakali, Benjamin2022-10-14T16:25:56Z2022-01-172021-12-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/144726TID:203063295enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:06:00Zoai:run.unl.pt:10362/144726Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:36:43.893699Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The founding of a peer-to-peer rental marketplace - marketing strategy
title The founding of a peer-to-peer rental marketplace - marketing strategy
spellingShingle The founding of a peer-to-peer rental marketplace - marketing strategy
Bakali, Benjamin
Entrepreneurship
Marketing strategy
Sharing economy
Peer-to-peer platforms
Start-up
Go-to-market strategy
Marketplace
Renting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The founding of a peer-to-peer rental marketplace - marketing strategy
title_full The founding of a peer-to-peer rental marketplace - marketing strategy
title_fullStr The founding of a peer-to-peer rental marketplace - marketing strategy
title_full_unstemmed The founding of a peer-to-peer rental marketplace - marketing strategy
title_sort The founding of a peer-to-peer rental marketplace - marketing strategy
author Bakali, Benjamin
author_facet Bakali, Benjamin
author_role author
dc.contributor.none.fl_str_mv Leite, António Nogueira
Major, Euclides Ferreira
RUN
dc.contributor.author.fl_str_mv Bakali, Benjamin
dc.subject.por.fl_str_mv Entrepreneurship
Marketing strategy
Sharing economy
Peer-to-peer platforms
Start-up
Go-to-market strategy
Marketplace
Renting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Entrepreneurship
Marketing strategy
Sharing economy
Peer-to-peer platforms
Start-up
Go-to-market strategy
Marketplace
Renting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This project illustrates the build-up of the start-up Renty a, a peer-to-peer renting platform for almost everything. This document is one of three individual contributions of the overall paper and follows the individual part “The founding of a Peer-to-Peer Rental Marketplace –Competitive Landscape and Operations”. This document describes the Marketing Strategy in detail. In the first section, relevant customer segments and personas are developed, and the different journeys one can have at https://www.rentya.de/are outlined. In the second part, key marketing and sales channels are identified, and the go-to-market strategy is developed.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-10-14T16:25:56Z
2022-01-17
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/144726
TID:203063295
url http://hdl.handle.net/10362/144726
identifier_str_mv TID:203063295
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596831439781888

Registros relacionados