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An identity-based approch to communication

Bibliographic Details
Main Author: Sa Sequeira, Arminda
Publication Date: 2012
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.22/2809
Summary: The main objective of this paper is to evaluate the key elements in the construction of cosistent organisational messages over time. In order to accomplish that, we propose the aligment of several elements: vision, misson, objectives, cultural values, optimal identity attributes, positioning, type of messages, communication style and means, and image...
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling An identity-based approch to communicationOrganizational and strategic communicationIdentityImageReputationThe main objective of this paper is to evaluate the key elements in the construction of cosistent organisational messages over time. In order to accomplish that, we propose the aligment of several elements: vision, misson, objectives, cultural values, optimal identity attributes, positioning, type of messages, communication style and means, and image...LabCom BooksGonçalves, GiselaREPOSITÓRIO P.PORTOSa Sequeira, Arminda2013-11-14T09:07:45Z20122012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.22/2809eng978-989-654-087-610400.22/2809info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-07T10:27:51Zoai:recipp.ipp.pt:10400.22/2809Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T00:55:51.581955Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv An identity-based approch to communication
title An identity-based approch to communication
spellingShingle An identity-based approch to communication
Sa Sequeira, Arminda
Organizational and strategic communication
Identity
Image
Reputation
title_short An identity-based approch to communication
title_full An identity-based approch to communication
title_fullStr An identity-based approch to communication
title_full_unstemmed An identity-based approch to communication
title_sort An identity-based approch to communication
author Sa Sequeira, Arminda
author_facet Sa Sequeira, Arminda
author_role author
dc.contributor.none.fl_str_mv Gonçalves, Gisela
REPOSITÓRIO P.PORTO
dc.contributor.author.fl_str_mv Sa Sequeira, Arminda
dc.subject.por.fl_str_mv Organizational and strategic communication
Identity
Image
Reputation
topic Organizational and strategic communication
Identity
Image
Reputation
description The main objective of this paper is to evaluate the key elements in the construction of cosistent organisational messages over time. In order to accomplish that, we propose the aligment of several elements: vision, misson, objectives, cultural values, optimal identity attributes, positioning, type of messages, communication style and means, and image...
publishDate 2012
dc.date.none.fl_str_mv 2012
2012-01-01T00:00:00Z
2013-11-14T09:07:45Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.22/2809
url http://hdl.handle.net/10400.22/2809
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 978-989-654-087-6
10400.22/2809
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv LabCom Books
publisher.none.fl_str_mv LabCom Books
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833600761328566272

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