Green pride in sustainable versus premium brand decisions

Detalhes bibliográficos
Autor(a) principal: Souto Maior, Cecilia
Data de Publicação: 2022
Outros Autores: Mantovani, Danielle, Pinto, Diego Costa, Ferreira, Mário Boto
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/140217
Resumo: Souto Maior, C., Mantovani, D., Pinto, D. C., & Ferreira, M. B. (2022). Green pride in sustainable versus premium brand decisions. Marketing Intelligence and Planning, 40(7), 821-836. https://doi.org/10.1108/MIP-03-2022-0117 ---%ABS1%--- The third author acknowledges the support from the Management of Information Research Center (MagIC), project UIDB/04152/2020
id RCAP_2ebd8e9a4dfbd90f8c3be3f886b400aa
oai_identifier_str oai:run.unl.pt:10362/140217
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Green pride in sustainable versus premium brand decisionsGreen consumptionPremium brandsPrideComparative choicesChoice justificationSustainable consumptionMarketingSDG 12 - Responsible Consumption and ProductionSouto Maior, C., Mantovani, D., Pinto, D. C., & Ferreira, M. B. (2022). Green pride in sustainable versus premium brand decisions. Marketing Intelligence and Planning, 40(7), 821-836. https://doi.org/10.1108/MIP-03-2022-0117 ---%ABS1%--- The third author acknowledges the support from the Management of Information Research Center (MagIC), project UIDB/04152/2020Abstract Purpose Earlier research indicates that brand choices may display different identity signals, such as altruism and benevolence for green brands or high status and exclusiveness for premium brands. This research adds to the literature by exploring how opting for green (vs premium) brands leads consumers to feel authentic (vs hubristic) pride. Design/methodology/approach Three experimental studies were conducted to test the hypotheses related to green versus premium choices (Studies 1–3), public accountability (Study 2) and the underlying process of anticipated judgment (Study 3). Findings The findings reveal that choosing a green (vs premium) brand results in higher authentic pride and lower hubristic pride. However, the green pride effects were only observed when consumers' brand choices were publicly accountable. Finally, anticipated judgment mediates changes in authentic pride driven by green (vs premium) brands. Originality/value The study findings contribute preponderantly to the green consumer behavior literature and practice by providing primary evidence that green (vs premium) branding can trigger distinct patterns of pride in comparative decisions.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNSouto Maior, CeciliaMantovani, DaniellePinto, Diego CostaFerreira, Mário Boto2022-06-17T22:22:52Z2022-09-062022-09-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article16application/pdfhttp://hdl.handle.net/10362/140217eng0263-4503PURE: 44791705https://doi.org/10.1108/MIP-03-2022-0117info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-01-06T01:33:52Zoai:run.unl.pt:10362/140217Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:33:27.095113Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Green pride in sustainable versus premium brand decisions
title Green pride in sustainable versus premium brand decisions
spellingShingle Green pride in sustainable versus premium brand decisions
Souto Maior, Cecilia
Green consumption
Premium brands
Pride
Comparative choices
Choice justification
Sustainable consumption
Marketing
SDG 12 - Responsible Consumption and Production
title_short Green pride in sustainable versus premium brand decisions
title_full Green pride in sustainable versus premium brand decisions
title_fullStr Green pride in sustainable versus premium brand decisions
title_full_unstemmed Green pride in sustainable versus premium brand decisions
title_sort Green pride in sustainable versus premium brand decisions
author Souto Maior, Cecilia
author_facet Souto Maior, Cecilia
Mantovani, Danielle
Pinto, Diego Costa
Ferreira, Mário Boto
author_role author
author2 Mantovani, Danielle
Pinto, Diego Costa
Ferreira, Mário Boto
author2_role author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Souto Maior, Cecilia
Mantovani, Danielle
Pinto, Diego Costa
Ferreira, Mário Boto
dc.subject.por.fl_str_mv Green consumption
Premium brands
Pride
Comparative choices
Choice justification
Sustainable consumption
Marketing
SDG 12 - Responsible Consumption and Production
topic Green consumption
Premium brands
Pride
Comparative choices
Choice justification
Sustainable consumption
Marketing
SDG 12 - Responsible Consumption and Production
description Souto Maior, C., Mantovani, D., Pinto, D. C., & Ferreira, M. B. (2022). Green pride in sustainable versus premium brand decisions. Marketing Intelligence and Planning, 40(7), 821-836. https://doi.org/10.1108/MIP-03-2022-0117 ---%ABS1%--- The third author acknowledges the support from the Management of Information Research Center (MagIC), project UIDB/04152/2020
publishDate 2022
dc.date.none.fl_str_mv 2022-06-17T22:22:52Z
2022-09-06
2022-09-06T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140217
url http://hdl.handle.net/10362/140217
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0263-4503
PURE: 44791705
https://doi.org/10.1108/MIP-03-2022-0117
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 16
application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596787900809216

Registros relacionados