Using Mindsets to Boost Health

Bibliographic Details
Main Author: Herter, Márcia Maurer
Publication Date: 2022
Other Authors: Borges, Adilson, Pinto, Diego Costa, Ferreira, Mário Boto, Mattila, Anna S.
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/144512
Summary: Herter, M. M., Borges, A., Pinto, D. C., Ferreira, M. B., & Mattila, A. S. (2022). Using Mindsets to Boost Health: How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors. European Journal Of Marketing, 56(12), 3197-3226. https://doi.org/10.1108/EJM-04-2020-0290. ---%ABS3%---Funding: This paper received partial support from the Management of Information Research Center (MagIC), project UIDB/04152/2020.
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spelling Using Mindsets to Boost HealthHow Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviorscessation behaviorsconstrual levelemotional and rational messagesGoal pursuithealth messagesMarketingSDG 3 - Good Health and Well-beingHerter, M. M., Borges, A., Pinto, D. C., Ferreira, M. B., & Mattila, A. S. (2022). Using Mindsets to Boost Health: How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors. European Journal Of Marketing, 56(12), 3197-3226. https://doi.org/10.1108/EJM-04-2020-0290. ---%ABS3%---Funding: This paper received partial support from the Management of Information Research Center (MagIC), project UIDB/04152/2020.ABSTRACT Purpose: The current research examines how construal level shapes the effectiveness of rational (vs. emotional) messages for inducing cessation behaviors. Concrete mindsets foster self-improvement goals, while abstract mindsets boost self-relevance goals. Design/methodology/approach: In four studies, this research examines the moderating role of construal level on health messages and the underlying mechanism of goal pursuit. Findings: Results demonstrate that concrete (vs. abstract) mindsets increase consumers’ intent to engage in cessation behaviors when exposed to rational (vs. emotional) messages. Consistent with our theorizing, we found that self-improvement goals underlie the effects for concrete mindsets, while self-relevance goals mediate the effects for abstract mindsets. Research limitations/implications: The reported effects are limited to health messages focusing on cessation behaviors. Practical implications: This research can help public policymakers to design more effective health messages to foster specific cessation behaviors – quitting smoking and reducing drinking – focusing on concrete (vs. abstract) mindsets and rational (vs. emotional) messages. Originality/value: Our investigation highlights construal level as an important moderator for message appeals (rational vs. emotional) on cessation behaviors, along with the underlying mechanism of goal pursuit, thus contributing to health marketing literature.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNHerter, Márcia MaurerBorges, AdilsonPinto, Diego CostaFerreira, Mário BotoMattila, Anna S.2022-10-06T22:17:19Z2022-11-302022-11-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article30application/pdfhttp://hdl.handle.net/10362/144512eng0309-0566PURE: 46447234https://doi.org/10.1108/EJM-04-2020-0290info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-12-30T01:33:57Zoai:run.unl.pt:10362/144512Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:36:15.401990Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Using Mindsets to Boost Health
How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors
title Using Mindsets to Boost Health
spellingShingle Using Mindsets to Boost Health
Herter, Márcia Maurer
cessation behaviors
construal level
emotional and rational messages
Goal pursuit
health messages
Marketing
SDG 3 - Good Health and Well-being
title_short Using Mindsets to Boost Health
title_full Using Mindsets to Boost Health
title_fullStr Using Mindsets to Boost Health
title_full_unstemmed Using Mindsets to Boost Health
title_sort Using Mindsets to Boost Health
author Herter, Márcia Maurer
author_facet Herter, Márcia Maurer
Borges, Adilson
Pinto, Diego Costa
Ferreira, Mário Boto
Mattila, Anna S.
author_role author
author2 Borges, Adilson
Pinto, Diego Costa
Ferreira, Mário Boto
Mattila, Anna S.
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Herter, Márcia Maurer
Borges, Adilson
Pinto, Diego Costa
Ferreira, Mário Boto
Mattila, Anna S.
dc.subject.por.fl_str_mv cessation behaviors
construal level
emotional and rational messages
Goal pursuit
health messages
Marketing
SDG 3 - Good Health and Well-being
topic cessation behaviors
construal level
emotional and rational messages
Goal pursuit
health messages
Marketing
SDG 3 - Good Health and Well-being
description Herter, M. M., Borges, A., Pinto, D. C., Ferreira, M. B., & Mattila, A. S. (2022). Using Mindsets to Boost Health: How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors. European Journal Of Marketing, 56(12), 3197-3226. https://doi.org/10.1108/EJM-04-2020-0290. ---%ABS3%---Funding: This paper received partial support from the Management of Information Research Center (MagIC), project UIDB/04152/2020.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-06T22:17:19Z
2022-11-30
2022-11-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/144512
url http://hdl.handle.net/10362/144512
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0309-0566
PURE: 46447234
https://doi.org/10.1108/EJM-04-2020-0290
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 30
application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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repository.mail.fl_str_mv info@rcaap.pt
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