Customer relationship management field lab at PCDIGA: marketing campaigns

Bibliographic Details
Main Author: Oliveira, Joana Neto de Almeida Furtado de
Publication Date: 2019
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/68970
Summary: The appearance and development of the Internet created a new paradigm in the marketing area, where companies are becoming increasingly focused on developing a customer centricity strategy in order to create a more engaging relationship with the customers. This Work Project aims to analyse, measure and evaluate the impact of PCDIGA’s communication channels and respective strategies to establish contact with their customers, namely through marketing campaigns via e-mail or social media platforms. According to the data collected and knowledge gathered, some recommendations, suggestion for improvements and initiatives were proposed in order to align with a customer-centric strategy.
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spelling Customer relationship management field lab at PCDIGA: marketing campaignsCRMMarketing campaignsE-mailSocial mediaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe appearance and development of the Internet created a new paradigm in the marketing area, where companies are becoming increasingly focused on developing a customer centricity strategy in order to create a more engaging relationship with the customers. This Work Project aims to analyse, measure and evaluate the impact of PCDIGA’s communication channels and respective strategies to establish contact with their customers, namely through marketing campaigns via e-mail or social media platforms. According to the data collected and knowledge gathered, some recommendations, suggestion for improvements and initiatives were proposed in order to align with a customer-centric strategy.Cardoso, ElizabeteRUNOliveira, Joana Neto de Almeida Furtado de2019-05-08T14:14:52Z2019-01-172019-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/68970TID:202224708enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:39:17Zoai:run.unl.pt:10362/68970Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:10:16.772583Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Customer relationship management field lab at PCDIGA: marketing campaigns
title Customer relationship management field lab at PCDIGA: marketing campaigns
spellingShingle Customer relationship management field lab at PCDIGA: marketing campaigns
Oliveira, Joana Neto de Almeida Furtado de
CRM
Marketing campaigns
E-mail
Social media
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Customer relationship management field lab at PCDIGA: marketing campaigns
title_full Customer relationship management field lab at PCDIGA: marketing campaigns
title_fullStr Customer relationship management field lab at PCDIGA: marketing campaigns
title_full_unstemmed Customer relationship management field lab at PCDIGA: marketing campaigns
title_sort Customer relationship management field lab at PCDIGA: marketing campaigns
author Oliveira, Joana Neto de Almeida Furtado de
author_facet Oliveira, Joana Neto de Almeida Furtado de
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
RUN
dc.contributor.author.fl_str_mv Oliveira, Joana Neto de Almeida Furtado de
dc.subject.por.fl_str_mv CRM
Marketing campaigns
E-mail
Social media
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic CRM
Marketing campaigns
E-mail
Social media
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The appearance and development of the Internet created a new paradigm in the marketing area, where companies are becoming increasingly focused on developing a customer centricity strategy in order to create a more engaging relationship with the customers. This Work Project aims to analyse, measure and evaluate the impact of PCDIGA’s communication channels and respective strategies to establish contact with their customers, namely through marketing campaigns via e-mail or social media platforms. According to the data collected and knowledge gathered, some recommendations, suggestion for improvements and initiatives were proposed in order to align with a customer-centric strategy.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-08T14:14:52Z
2019-01-17
2019-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/68970
TID:202224708
url http://hdl.handle.net/10362/68970
identifier_str_mv TID:202224708
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596487482736640

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