Communication and sport: a call to action

Bibliographic Details
Main Author: Salgado, Paulo
Publication Date: 2021
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/1822/73794
Summary: The economic influence of media has dramatically changed the world of sport, leading sports organisations to increase their focus on communication and assets like brands and reputation. The intent for a more strategic communication within the sports industry must consider a broader and more profound reflection of how the world of sports intertwines with communication and its interactive process of creation, selection, and retention of meaning (Weick, 1979). As a practice and as a business, the social role played by sports, and the singularities of sports organisations are central pieces for the comprehension of the strategic sports communication model presented in this paper. It aims at encouraging researchers to dive into the realm of sports communication.
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spelling Communication and sport: a call to actionSports communicationStrategic communicationOrganisational communicationCiências Sociais::Ciências da ComunicaçãoThe economic influence of media has dramatically changed the world of sport, leading sports organisations to increase their focus on communication and assets like brands and reputation. The intent for a more strategic communication within the sports industry must consider a broader and more profound reflection of how the world of sports intertwines with communication and its interactive process of creation, selection, and retention of meaning (Weick, 1979). As a practice and as a business, the social role played by sports, and the singularities of sports organisations are central pieces for the comprehension of the strategic sports communication model presented in this paper. It aims at encouraging researchers to dive into the realm of sports communication.This work is supported by national funds through FCT – Fundação para a Ciência e a Tecnologia, I.P., under the project UIDB/00736/2020.UMinho EditoraUniversidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS)Universidade do MinhoSalgado, Paulo20212021-01-01T00:00:00Zbook partinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/1822/73794engSalgado, P. (2021). Communication and sport: A call to action. In S. Balonas, T. Ruão, & M.-V. Carrillo (Eds.), Strategic communication in context: Theoretical debates and applied research (pp. 399-418). UMinho Editora/Centro de Estudos de Comunicação e Sociedade. https://doi.org/10.21814/uminho.ed.46.18978-989-8974-41-910.21814/uminho.ed.46.18978-989-8974-42-6https://doi.org/10.21814/uminho.ed.46.18info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-11T06:45:31Zoai:repositorium.sdum.uminho.pt:1822/73794Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:03:33.447593Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Communication and sport: a call to action
title Communication and sport: a call to action
spellingShingle Communication and sport: a call to action
Salgado, Paulo
Sports communication
Strategic communication
Organisational communication
Ciências Sociais::Ciências da Comunicação
title_short Communication and sport: a call to action
title_full Communication and sport: a call to action
title_fullStr Communication and sport: a call to action
title_full_unstemmed Communication and sport: a call to action
title_sort Communication and sport: a call to action
author Salgado, Paulo
author_facet Salgado, Paulo
author_role author
dc.contributor.none.fl_str_mv Universidade do Minho
dc.contributor.author.fl_str_mv Salgado, Paulo
dc.subject.por.fl_str_mv Sports communication
Strategic communication
Organisational communication
Ciências Sociais::Ciências da Comunicação
topic Sports communication
Strategic communication
Organisational communication
Ciências Sociais::Ciências da Comunicação
description The economic influence of media has dramatically changed the world of sport, leading sports organisations to increase their focus on communication and assets like brands and reputation. The intent for a more strategic communication within the sports industry must consider a broader and more profound reflection of how the world of sports intertwines with communication and its interactive process of creation, selection, and retention of meaning (Weick, 1979). As a practice and as a business, the social role played by sports, and the singularities of sports organisations are central pieces for the comprehension of the strategic sports communication model presented in this paper. It aims at encouraging researchers to dive into the realm of sports communication.
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-01-01T00:00:00Z
dc.type.driver.fl_str_mv book part
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/1822/73794
url http://hdl.handle.net/1822/73794
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Salgado, P. (2021). Communication and sport: A call to action. In S. Balonas, T. Ruão, & M.-V. Carrillo (Eds.), Strategic communication in context: Theoretical debates and applied research (pp. 399-418). UMinho Editora/Centro de Estudos de Comunicação e Sociedade. https://doi.org/10.21814/uminho.ed.46.18
978-989-8974-41-9
10.21814/uminho.ed.46.18
978-989-8974-42-6
https://doi.org/10.21814/uminho.ed.46.18
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UMinho Editora
Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS)
publisher.none.fl_str_mv UMinho Editora
Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS)
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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