Internationalization strategy: Dom Pedro Hotel Group - São Paulo

Bibliographic Details
Main Author: Salvador, João Ricardo Alves
Publication Date: 2013
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/9805
Summary: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Internationalization strategy: Dom Pedro Hotel Group - São PauloDom Pedro HotelsInternationalization strategySão PauloImplementation planInvestment opportunityA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis paper has the purpose of study the possible entry of Dom Pedro Hotels in São Paulo. Resources and capabilities of the company were scrupulously assessed and the research revealed that Dom Pedro needs to review its strategic approach and professionalize its internal processes to succeed in its internationalization plans. The internal scanning of Dom Pedro together with an environmental and hotel industry analysis helps the company to find out the best opportunity on the market. A detailed analysis determined the most suitable mode of entry and an implementation plan was recommended. Opening a hotel in São Paulo can be a good investment opportunity, but it should be the first step for a bigger expansion plan in Brazil.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNSalvador, João Ricardo Alves2013-06-06T08:15:51Z2013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9805enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:13:32Zoai:run.unl.pt:10362/9805Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:44:21.798891Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization strategy: Dom Pedro Hotel Group - São Paulo
title Internationalization strategy: Dom Pedro Hotel Group - São Paulo
spellingShingle Internationalization strategy: Dom Pedro Hotel Group - São Paulo
Salvador, João Ricardo Alves
Dom Pedro Hotels
Internationalization strategy
São Paulo
Implementation plan
Investment opportunity
title_short Internationalization strategy: Dom Pedro Hotel Group - São Paulo
title_full Internationalization strategy: Dom Pedro Hotel Group - São Paulo
title_fullStr Internationalization strategy: Dom Pedro Hotel Group - São Paulo
title_full_unstemmed Internationalization strategy: Dom Pedro Hotel Group - São Paulo
title_sort Internationalization strategy: Dom Pedro Hotel Group - São Paulo
author Salvador, João Ricardo Alves
author_facet Salvador, João Ricardo Alves
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Salvador, João Ricardo Alves
dc.subject.por.fl_str_mv Dom Pedro Hotels
Internationalization strategy
São Paulo
Implementation plan
Investment opportunity
topic Dom Pedro Hotels
Internationalization strategy
São Paulo
Implementation plan
Investment opportunity
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06-06T08:15:51Z
2013-01
2013-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9805
url http://hdl.handle.net/10362/9805
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596155926151168

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