The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?

Bibliographic Details
Main Author: Babao, Charriz Dominique
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/164243
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
id RCAP_2357fac76d381c8ea730a34b97fcf9af
oai_identifier_str oai:run.unl.pt:10362/164243
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?WOMeWOMonline reviewsnegative reviewsuser-generated product reviewexperience goodsarmchair quarterbackpurchase intentionSOR modelSDG 8 - Decent work and economic growthSDG 9 - Industry, innovation and infrastructureDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsDo potential customers’ purchasing decision get affected by reviews from people whose reviews clearly show that they have never tried or used a product or brand? This study investigates this by doing a scenario-based experiment, utilizing a 2x2 between-subjects design (information source: armchair quarterback vs expert x consumer behavior: goal-directed vs experiential). Results indicate that (1) negative reviews, whether they come from negative human experts or armchair quarterbacks, can still impact positive purchase intention; (2) negative reviews can discourage an individual to spend, whether he or she has the goal to purchase a product or not; (3) attitude towards online reviews have a significant effect on positive purchase intention. This paper provides practical implications in dealing with negative online reviews.Szabó-Douat, TeodóraRUNBabao, Charriz Dominique2024-02-28T12:04:37Z2024-01-312024-01-31T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/164243TID:203531280enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:18:57Zoai:run.unl.pt:10362/164243Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:49:41.465787Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
title The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
spellingShingle The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
Babao, Charriz Dominique
WOM
eWOM
online reviews
negative reviews
user-generated product review
experience goods
armchair quarterback
purchase intention
SOR model
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
title_full The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
title_fullStr The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
title_full_unstemmed The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
title_sort The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
author Babao, Charriz Dominique
author_facet Babao, Charriz Dominique
author_role author
dc.contributor.none.fl_str_mv Szabó-Douat, Teodóra
RUN
dc.contributor.author.fl_str_mv Babao, Charriz Dominique
dc.subject.por.fl_str_mv WOM
eWOM
online reviews
negative reviews
user-generated product review
experience goods
armchair quarterback
purchase intention
SOR model
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic WOM
eWOM
online reviews
negative reviews
user-generated product review
experience goods
armchair quarterback
purchase intention
SOR model
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
publishDate 2024
dc.date.none.fl_str_mv 2024-02-28T12:04:37Z
2024-01-31
2024-01-31T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/164243
TID:203531280
url http://hdl.handle.net/10362/164243
identifier_str_mv TID:203531280
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596993076723712

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