APA Citation

Romero, M. I. R. (2022). Understanding the use of game advertising for luxury brands: The impact of brand coolness on brand equity.

Chicago Style Citation

Romero, Maria Inês Relvas. Understanding the Use of Game Advertising for Luxury Brands: The Impact of Brand Coolness On Brand Equity. 2022.

MLA Citation

Romero, Maria Inês Relvas. Understanding the Use of Game Advertising for Luxury Brands: The Impact of Brand Coolness On Brand Equity. 2022.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.