Market Orientation and Hotel Industry: Developing a Measurement Model

Bibliographic Details
Main Author: Sampaio, Carlos Alberto Fernandes
Publication Date: 2018
Other Authors: Hernández-Mogollón, José Manuel, Rodrigues, Ricardo
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.6/6567
Summary: This study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated response to the client, competition and market structure domains. Research results indicate that the scale has good psychometric indicators. Content validity was assessed by questioning a group of marketing experts across Western Europe. Working data indicates that the proposed model holds convergent and discriminant validity as well reliability.
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spelling Market Orientation and Hotel Industry: Developing a Measurement ModelMarket OrientationHotel IndustryScale DevelopmentThis study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated response to the client, competition and market structure domains. Research results indicate that the scale has good psychometric indicators. Content validity was assessed by questioning a group of marketing experts across Western Europe. Working data indicates that the proposed model holds convergent and discriminant validity as well reliability.uBibliorumSampaio, Carlos Alberto FernandesHernández-Mogollón, José ManuelRodrigues, Ricardo2018-11-30T13:42:15Z20192019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/6567eng10.1007/978-3-319-91334-6_146info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-11T14:51:43Zoai:ubibliorum.ubi.pt:10400.6/6567Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T01:21:33.671195Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Market Orientation and Hotel Industry: Developing a Measurement Model
title Market Orientation and Hotel Industry: Developing a Measurement Model
spellingShingle Market Orientation and Hotel Industry: Developing a Measurement Model
Sampaio, Carlos Alberto Fernandes
Market Orientation
Hotel Industry
Scale Development
title_short Market Orientation and Hotel Industry: Developing a Measurement Model
title_full Market Orientation and Hotel Industry: Developing a Measurement Model
title_fullStr Market Orientation and Hotel Industry: Developing a Measurement Model
title_full_unstemmed Market Orientation and Hotel Industry: Developing a Measurement Model
title_sort Market Orientation and Hotel Industry: Developing a Measurement Model
author Sampaio, Carlos Alberto Fernandes
author_facet Sampaio, Carlos Alberto Fernandes
Hernández-Mogollón, José Manuel
Rodrigues, Ricardo
author_role author
author2 Hernández-Mogollón, José Manuel
Rodrigues, Ricardo
author2_role author
author
dc.contributor.none.fl_str_mv uBibliorum
dc.contributor.author.fl_str_mv Sampaio, Carlos Alberto Fernandes
Hernández-Mogollón, José Manuel
Rodrigues, Ricardo
dc.subject.por.fl_str_mv Market Orientation
Hotel Industry
Scale Development
topic Market Orientation
Hotel Industry
Scale Development
description This study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated response to the client, competition and market structure domains. Research results indicate that the scale has good psychometric indicators. Content validity was assessed by questioning a group of marketing experts across Western Europe. Working data indicates that the proposed model holds convergent and discriminant validity as well reliability.
publishDate 2018
dc.date.none.fl_str_mv 2018-11-30T13:42:15Z
2019
2019-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.6/6567
url http://hdl.handle.net/10400.6/6567
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1007/978-3-319-91334-6_146
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.mail.fl_str_mv info@rcaap.pt
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