Nataría Portuguesa: a business plan for Argentina

Bibliographic Details
Main Author: Câmara, Maria da Pureza Correia Guedes Iinfante da
Publication Date: 2018
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/52153
Summary: This thesis consists on a Business Plan for the Portuguese custard tarts in Argentina. Nataría Portuguesa is already being implemented and so, this project will serve as a support for the same. After developing the literature review, a description of the business idea was made, followed by a macro-environmental analysis of the country and an analysis of the baked industry specifically. Afterwards, the Business Model Canvas was applied to connect the key elements of the business. The brand positioning was defined to reach target consumers and a communication plan was described. In the end, a financial contextualization was also conducted.
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spelling Nataría Portuguesa: a business plan for ArgentinaBusiness planCustard tartsBaked goodsArgentinaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis consists on a Business Plan for the Portuguese custard tarts in Argentina. Nataría Portuguesa is already being implemented and so, this project will serve as a support for the same. After developing the literature review, a description of the business idea was made, followed by a macro-environmental analysis of the country and an analysis of the baked industry specifically. Afterwards, the Business Model Canvas was applied to connect the key elements of the business. The brand positioning was defined to reach target consumers and a communication plan was described. In the end, a financial contextualization was also conducted.Rodrigues, LuisRUNCâmara, Maria da Pureza Correia Guedes Iinfante da2021-06-30T00:30:16Z2018-06-062018-06-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/52153TID:201974797enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:35:35Zoai:run.unl.pt:10362/52153Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:06:46.682206Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Nataría Portuguesa: a business plan for Argentina
title Nataría Portuguesa: a business plan for Argentina
spellingShingle Nataría Portuguesa: a business plan for Argentina
Câmara, Maria da Pureza Correia Guedes Iinfante da
Business plan
Custard tarts
Baked goods
Argentina
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Nataría Portuguesa: a business plan for Argentina
title_full Nataría Portuguesa: a business plan for Argentina
title_fullStr Nataría Portuguesa: a business plan for Argentina
title_full_unstemmed Nataría Portuguesa: a business plan for Argentina
title_sort Nataría Portuguesa: a business plan for Argentina
author Câmara, Maria da Pureza Correia Guedes Iinfante da
author_facet Câmara, Maria da Pureza Correia Guedes Iinfante da
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luis
RUN
dc.contributor.author.fl_str_mv Câmara, Maria da Pureza Correia Guedes Iinfante da
dc.subject.por.fl_str_mv Business plan
Custard tarts
Baked goods
Argentina
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Business plan
Custard tarts
Baked goods
Argentina
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis consists on a Business Plan for the Portuguese custard tarts in Argentina. Nataría Portuguesa is already being implemented and so, this project will serve as a support for the same. After developing the literature review, a description of the business idea was made, followed by a macro-environmental analysis of the country and an analysis of the baked industry specifically. Afterwards, the Business Model Canvas was applied to connect the key elements of the business. The brand positioning was defined to reach target consumers and a communication plan was described. In the end, a financial contextualization was also conducted.
publishDate 2018
dc.date.none.fl_str_mv 2018-06-06
2018-06-06T00:00:00Z
2021-06-30T00:30:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/52153
TID:201974797
url http://hdl.handle.net/10362/52153
identifier_str_mv TID:201974797
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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