Management consulting labs-Galp loyalty

Bibliographic Details
Main Author: Paiva, Diogo Fernando Almeida
Publication Date: 2012
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/15893
Summary: The objective of this consulting project was to assist Galp Energia in its approach to loyalty. In order to do so, two hypotheses were defined. The first assumed there was value to capture in the existing approach. The second held that it was possible to create value through a radically innovative approach. The methodology used to corroborate those hypotheses encompassed several quantitative analyses, as well as desk research and market research. As a result, a compilation of recommendations comprising implementation proposals that considered both hypotheses as valid was presented in order to suggest a paradigm change
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Management consulting labs-Galp loyaltyLoyaltyGalp energiaValueFuel retail mMarketDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe objective of this consulting project was to assist Galp Energia in its approach to loyalty. In order to do so, two hypotheses were defined. The first assumed there was value to capture in the existing approach. The second held that it was possible to create value through a radically innovative approach. The methodology used to corroborate those hypotheses encompassed several quantitative analyses, as well as desk research and market research. As a result, a compilation of recommendations comprising implementation proposals that considered both hypotheses as valid was presented in order to suggest a paradigm changeBrito, GustavoRUNPaiva, Diogo Fernando Almeida2017-06-30T00:30:09Z2012-012012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15893enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:19:47Zoai:run.unl.pt:10362/15893Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:50:42.585759Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Management consulting labs-Galp loyalty
title Management consulting labs-Galp loyalty
spellingShingle Management consulting labs-Galp loyalty
Paiva, Diogo Fernando Almeida
Loyalty
Galp energia
Value
Fuel retail mMarket
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Management consulting labs-Galp loyalty
title_full Management consulting labs-Galp loyalty
title_fullStr Management consulting labs-Galp loyalty
title_full_unstemmed Management consulting labs-Galp loyalty
title_sort Management consulting labs-Galp loyalty
author Paiva, Diogo Fernando Almeida
author_facet Paiva, Diogo Fernando Almeida
author_role author
dc.contributor.none.fl_str_mv Brito, Gustavo
RUN
dc.contributor.author.fl_str_mv Paiva, Diogo Fernando Almeida
dc.subject.por.fl_str_mv Loyalty
Galp energia
Value
Fuel retail mMarket
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Loyalty
Galp energia
Value
Fuel retail mMarket
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The objective of this consulting project was to assist Galp Energia in its approach to loyalty. In order to do so, two hypotheses were defined. The first assumed there was value to capture in the existing approach. The second held that it was possible to create value through a radically innovative approach. The methodology used to corroborate those hypotheses encompassed several quantitative analyses, as well as desk research and market research. As a result, a compilation of recommendations comprising implementation proposals that considered both hypotheses as valid was presented in order to suggest a paradigm change
publishDate 2012
dc.date.none.fl_str_mv 2012-01
2012-01-01T00:00:00Z
2017-06-30T00:30:09Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15893
url http://hdl.handle.net/10362/15893
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596232553988096

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