About you´s expansion to Singapore: strategic plan

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Bianca Filipa Gil
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/182917
Resumo: The following work project has as its main research question the possibility of internationalizing the European online fashion retailer About You to the Asian market. This Field Lab analyses the attractiveness of the online fashion industry and the opportunities in Asia and identifies Singapore as the most attractive market for expansion. This research provides an understanding of whether an expansion to Singapore is appealing to the brand and provides recommendations on how to proceed in the areas of Marketing, Strategy, Operations, and Finance.
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spelling About you´s expansion to Singapore: strategic planFashionE-commerceAsiaAbout youSingaporeInternationalizationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe following work project has as its main research question the possibility of internationalizing the European online fashion retailer About You to the Asian market. This Field Lab analyses the attractiveness of the online fashion industry and the opportunities in Asia and identifies Singapore as the most attractive market for expansion. This research provides an understanding of whether an expansion to Singapore is appealing to the brand and provides recommendations on how to proceed in the areas of Marketing, Strategy, Operations, and Finance.Harrison, AndrewRUNRodrigues, Bianca Filipa Gil2025-05-09T12:13:02Z2023-01-242022-12-162023-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/182917TID:203364783enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-05-12T01:49:31Zoai:run.unl.pt:10362/182917Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T07:14:15.312415Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv About you´s expansion to Singapore: strategic plan
title About you´s expansion to Singapore: strategic plan
spellingShingle About you´s expansion to Singapore: strategic plan
Rodrigues, Bianca Filipa Gil
Fashion
E-commerce
Asia
About you
Singapore
Internationalization
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short About you´s expansion to Singapore: strategic plan
title_full About you´s expansion to Singapore: strategic plan
title_fullStr About you´s expansion to Singapore: strategic plan
title_full_unstemmed About you´s expansion to Singapore: strategic plan
title_sort About you´s expansion to Singapore: strategic plan
author Rodrigues, Bianca Filipa Gil
author_facet Rodrigues, Bianca Filipa Gil
author_role author
dc.contributor.none.fl_str_mv Harrison, Andrew
RUN
dc.contributor.author.fl_str_mv Rodrigues, Bianca Filipa Gil
dc.subject.por.fl_str_mv Fashion
E-commerce
Asia
About you
Singapore
Internationalization
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Fashion
E-commerce
Asia
About you
Singapore
Internationalization
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The following work project has as its main research question the possibility of internationalizing the European online fashion retailer About You to the Asian market. This Field Lab analyses the attractiveness of the online fashion industry and the opportunities in Asia and identifies Singapore as the most attractive market for expansion. This research provides an understanding of whether an expansion to Singapore is appealing to the brand and provides recommendations on how to proceed in the areas of Marketing, Strategy, Operations, and Finance.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-16
2023-01-24
2023-01-24T00:00:00Z
2025-05-09T12:13:02Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/182917
TID:203364783
url http://hdl.handle.net/10362/182917
identifier_str_mv TID:203364783
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833602925763493888

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