Internationalization strategy of Guava: Japan analysis

Bibliographic Details
Main Author: Caetano, Nuno Miguel Sobral Monteiro de Sousa
Publication Date: 2018
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/38606
Summary: This work project was created to respond to Guava’s problem of what country they should try to expand to. Guava’s founder Inês had plans to explore five different markets, and Japan was the one I choose. To assess if this was the best choice for the company I did a country ranking analysis, followed by an internal analysis of Guava, external analysis of the market and how do firms expand, implementation plan on Japan, and then a financial analysis to check the NPV of this project. Finally consulted with an expert and reached the final conclusions and recommendations.
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spelling Internationalization strategy of Guava: Japan analysisMarket selectionInternal/external analysisFinancial analysisconclusionsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project was created to respond to Guava’s problem of what country they should try to expand to. Guava’s founder Inês had plans to explore five different markets, and Japan was the one I choose. To assess if this was the best choice for the company I did a country ranking analysis, followed by an internal analysis of Guava, external analysis of the market and how do firms expand, implementation plan on Japan, and then a financial analysis to check the NPV of this project. Finally consulted with an expert and reached the final conclusions and recommendations.Dahab, SóniaRUNCaetano, Nuno Miguel Sobral Monteiro de Sousa2018-06-05T11:04:34Z2018-01-222018-01-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38606TID:201864894enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:33:16Zoai:run.unl.pt:10362/38606Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:04:24.287240Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization strategy of Guava: Japan analysis
title Internationalization strategy of Guava: Japan analysis
spellingShingle Internationalization strategy of Guava: Japan analysis
Caetano, Nuno Miguel Sobral Monteiro de Sousa
Market selection
Internal/external analysis
Financial analysis
conclusions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization strategy of Guava: Japan analysis
title_full Internationalization strategy of Guava: Japan analysis
title_fullStr Internationalization strategy of Guava: Japan analysis
title_full_unstemmed Internationalization strategy of Guava: Japan analysis
title_sort Internationalization strategy of Guava: Japan analysis
author Caetano, Nuno Miguel Sobral Monteiro de Sousa
author_facet Caetano, Nuno Miguel Sobral Monteiro de Sousa
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
RUN
dc.contributor.author.fl_str_mv Caetano, Nuno Miguel Sobral Monteiro de Sousa
dc.subject.por.fl_str_mv Market selection
Internal/external analysis
Financial analysis
conclusions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Market selection
Internal/external analysis
Financial analysis
conclusions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project was created to respond to Guava’s problem of what country they should try to expand to. Guava’s founder Inês had plans to explore five different markets, and Japan was the one I choose. To assess if this was the best choice for the company I did a country ranking analysis, followed by an internal analysis of Guava, external analysis of the market and how do firms expand, implementation plan on Japan, and then a financial analysis to check the NPV of this project. Finally consulted with an expert and reached the final conclusions and recommendations.
publishDate 2018
dc.date.none.fl_str_mv 2018-06-05T11:04:34Z
2018-01-22
2018-01-22T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38606
TID:201864894
url http://hdl.handle.net/10362/38606
identifier_str_mv TID:201864894
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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