Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe

Bibliographic Details
Main Author: Sillem, Marie-Lou
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/153489
Summary: The aim of this project is to analyse the legal and emotional approach to marriage of the future generation of buyers. Does the engagement ring market still play a relevant role in Europe for the next generation of customers? To guarantee a relevant result for the fine jewelry industry, interviews with the targeted generation were conducted. This study showed that the engagement ring market will play a relevant role, as will marriage, provided that the market players adapt to the new traditional models sought by GenZ.
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spelling Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in EuropeGeneration ZMarriageTraditional ModelsEngagement Ring MarketCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe aim of this project is to analyse the legal and emotional approach to marriage of the future generation of buyers. Does the engagement ring market still play a relevant role in Europe for the next generation of customers? To guarantee a relevant result for the fine jewelry industry, interviews with the targeted generation were conducted. This study showed that the engagement ring market will play a relevant role, as will marriage, provided that the market players adapt to the new traditional models sought by GenZ.Silveira, Catherine daRUNSillem, Marie-Lou2022-07-082021-06-152027-06-15T00:00:00Z2022-07-08T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/153489TID:203222296enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:11:52Zoai:run.unl.pt:10362/153489Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:42:18.789697Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
title Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
spellingShingle Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
Sillem, Marie-Lou
Generation Z
Marriage
Traditional Models
Engagement Ring Market
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
title_full Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
title_fullStr Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
title_full_unstemmed Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
title_sort Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
author Sillem, Marie-Lou
author_facet Sillem, Marie-Lou
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Sillem, Marie-Lou
dc.subject.por.fl_str_mv Generation Z
Marriage
Traditional Models
Engagement Ring Market
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Generation Z
Marriage
Traditional Models
Engagement Ring Market
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The aim of this project is to analyse the legal and emotional approach to marriage of the future generation of buyers. Does the engagement ring market still play a relevant role in Europe for the next generation of customers? To guarantee a relevant result for the fine jewelry industry, interviews with the targeted generation were conducted. This study showed that the engagement ring market will play a relevant role, as will marriage, provided that the market players adapt to the new traditional models sought by GenZ.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-15
2022-07-08
2022-07-08T00:00:00Z
2027-06-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/153489
TID:203222296
url http://hdl.handle.net/10362/153489
identifier_str_mv TID:203222296
dc.language.iso.fl_str_mv eng
language eng
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instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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