Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations

Bibliographic Details
Main Author: Macedo, Isabel Maria
Publication Date: 2001
Other Authors: Pinho, José Carlos M.
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/1822/3624
Summary: Comunicação apresentada na 30th Arnova Annual Conference, Miami, Florida, 29 Nov.-1 Dez. 2001.
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spelling Marketing orientation and financial dependence: the specific case of portuguese non-profit organisationsNon-profit organisationsMarket orientationFinancial dependenceComunicação apresentada na 30th Arnova Annual Conference, Miami, Florida, 29 Nov.-1 Dez. 2001.It has been largely emphasised in the literature that a market orientation can provide important competitive advantages to organisations. However, for-profit organisations have so far been the focus of much of the market orientation research and less emphasis has been put on other organisational contexts, such as the non-profit sector. Therefore, the purpose of this paper is to apply the construct of market orientation to the non-profit sector and to analyse the constraints that can be posed to an effective assimilation of this construct, namely the dependence of non-profit organisations on financial resources.Universidade do MinhoMacedo, Isabel MariaPinho, José Carlos M.20012001-01-01T00:00:00Zconference paperinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/1822/3624enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-11T07:38:38Zoai:repositorium.sdum.uminho.pt:1822/3624Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:34:28.779224Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations
title Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations
spellingShingle Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations
Macedo, Isabel Maria
Non-profit organisations
Market orientation
Financial dependence
title_short Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations
title_full Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations
title_fullStr Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations
title_full_unstemmed Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations
title_sort Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations
author Macedo, Isabel Maria
author_facet Macedo, Isabel Maria
Pinho, José Carlos M.
author_role author
author2 Pinho, José Carlos M.
author2_role author
dc.contributor.none.fl_str_mv Universidade do Minho
dc.contributor.author.fl_str_mv Macedo, Isabel Maria
Pinho, José Carlos M.
dc.subject.por.fl_str_mv Non-profit organisations
Market orientation
Financial dependence
topic Non-profit organisations
Market orientation
Financial dependence
description Comunicação apresentada na 30th Arnova Annual Conference, Miami, Florida, 29 Nov.-1 Dez. 2001.
publishDate 2001
dc.date.none.fl_str_mv 2001
2001-01-01T00:00:00Z
dc.type.driver.fl_str_mv conference paper
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/1822/3624
url http://hdl.handle.net/1822/3624
dc.language.iso.fl_str_mv eng
language eng
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