I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change

Detalhes bibliográficos
Autor(a) principal: Saboia, Inga
Data de Publicação: 2018
Outros Autores: Almeida, Ana Margarida Pisco, Sousa, Pedro, Pernencar, Cláudia
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10773/30027
Resumo: Currently we are strongly influenced by the changes provided by Web 2.0. The number of users consuming and sharing online information about health and wellbeing is increasing. This is a new scenario and a fertile field to study, in which social networks and eHealth applications are powerful tools to support behavior change. This article explores the influence processes of online opinion leaders, such as health professionals and non-professional, on the food behavioral change of their followers on online social networks. We use a netnography observation method following user profiles on Instagram. Some groups and its characteristics and practices were identified. This paper focuses only on three opinion leaders categories: nutritionists, POLs and healthy lifestyle in Portugal and Brazil. Results show different opinion leaders acting as partners, but with different characteristics and practices.
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spelling I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior changeSocial mediaInstagramOpinion leaderNutritionPatient opinion leaderHealthy lifestyleBehavior changeEatingNetnographyCurrently we are strongly influenced by the changes provided by Web 2.0. The number of users consuming and sharing online information about health and wellbeing is increasing. This is a new scenario and a fertile field to study, in which social networks and eHealth applications are powerful tools to support behavior change. This article explores the influence processes of online opinion leaders, such as health professionals and non-professional, on the food behavioral change of their followers on online social networks. We use a netnography observation method following user profiles on Instagram. Some groups and its characteristics and practices were identified. This paper focuses only on three opinion leaders categories: nutritionists, POLs and healthy lifestyle in Portugal and Brazil. Results show different opinion leaders acting as partners, but with different characteristics and practices.Elsevier2020-12-14T10:36:04Z2018-01-01T00:00:00Z2018info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10773/30027eng1877-050910.1016/j.procs.2018.10.014Saboia, IngaAlmeida, Ana Margarida PiscoSousa, PedroPernencar, Cláudiainfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-06T04:29:00Zoai:ria.ua.pt:10773/30027Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T14:10:05.268945Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change
title I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change
spellingShingle I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change
Saboia, Inga
Social media
Instagram
Opinion leader
Nutrition
Patient opinion leader
Healthy lifestyle
Behavior change
Eating
Netnography
title_short I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change
title_full I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change
title_fullStr I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change
title_full_unstemmed I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change
title_sort I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change
author Saboia, Inga
author_facet Saboia, Inga
Almeida, Ana Margarida Pisco
Sousa, Pedro
Pernencar, Cláudia
author_role author
author2 Almeida, Ana Margarida Pisco
Sousa, Pedro
Pernencar, Cláudia
author2_role author
author
author
dc.contributor.author.fl_str_mv Saboia, Inga
Almeida, Ana Margarida Pisco
Sousa, Pedro
Pernencar, Cláudia
dc.subject.por.fl_str_mv Social media
Instagram
Opinion leader
Nutrition
Patient opinion leader
Healthy lifestyle
Behavior change
Eating
Netnography
topic Social media
Instagram
Opinion leader
Nutrition
Patient opinion leader
Healthy lifestyle
Behavior change
Eating
Netnography
description Currently we are strongly influenced by the changes provided by Web 2.0. The number of users consuming and sharing online information about health and wellbeing is increasing. This is a new scenario and a fertile field to study, in which social networks and eHealth applications are powerful tools to support behavior change. This article explores the influence processes of online opinion leaders, such as health professionals and non-professional, on the food behavioral change of their followers on online social networks. We use a netnography observation method following user profiles on Instagram. Some groups and its characteristics and practices were identified. This paper focuses only on three opinion leaders categories: nutritionists, POLs and healthy lifestyle in Portugal and Brazil. Results show different opinion leaders acting as partners, but with different characteristics and practices.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-01T00:00:00Z
2018
2020-12-14T10:36:04Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10773/30027
url http://hdl.handle.net/10773/30027
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1877-0509
10.1016/j.procs.2018.10.014
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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