The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the fast fashion and luxury fashion industry - literature review part 3

Bibliographic Details
Main Author: Mooslechner, Hannah
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/171720
Summary: This thesis examines the effects of greenwashing on consumer behavior, focusing on the comparison between the luxury and fast fashion industries. A research gap was identified by the analysis of existing literature, indicating that there are substantially fewer greenwashing allegations against luxury fashion brands. This imbalance is further reflected in the amount of existing literature. Moreover, previous research has not yet provided a comparison regarding the effects of greenwashing in these sectors. Thus, this study makes a valuable contribution by revealing that greenwashing has more severe negative effects on consumer behavior in the luxury than in the fast fashion sector.
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spelling The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the fast fashion and luxury fashion industry - literature review part 3GreenwashingSustainabilityConsumer behaviorFashionLuxury fashionFast fashionDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis examines the effects of greenwashing on consumer behavior, focusing on the comparison between the luxury and fast fashion industries. A research gap was identified by the analysis of existing literature, indicating that there are substantially fewer greenwashing allegations against luxury fashion brands. This imbalance is further reflected in the amount of existing literature. Moreover, previous research has not yet provided a comparison regarding the effects of greenwashing in these sectors. Thus, this study makes a valuable contribution by revealing that greenwashing has more severe negative effects on consumer behavior in the luxury than in the fast fashion sector.Castro, JoãoRUNMooslechner, Hannah2024-09-13T10:43:18Z2023-07-052023-02-052023-07-05T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/171720TID:203515846enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-09-16T01:41:11Zoai:run.unl.pt:10362/171720Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:50:17.651582Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the fast fashion and luxury fashion industry - literature review part 3
title The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the fast fashion and luxury fashion industry - literature review part 3
spellingShingle The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the fast fashion and luxury fashion industry - literature review part 3
Mooslechner, Hannah
Greenwashing
Sustainability
Consumer behavior
Fashion
Luxury fashion
Fast fashion
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the fast fashion and luxury fashion industry - literature review part 3
title_full The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the fast fashion and luxury fashion industry - literature review part 3
title_fullStr The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the fast fashion and luxury fashion industry - literature review part 3
title_full_unstemmed The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the fast fashion and luxury fashion industry - literature review part 3
title_sort The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the fast fashion and luxury fashion industry - literature review part 3
author Mooslechner, Hannah
author_facet Mooslechner, Hannah
author_role author
dc.contributor.none.fl_str_mv Castro, João
RUN
dc.contributor.author.fl_str_mv Mooslechner, Hannah
dc.subject.por.fl_str_mv Greenwashing
Sustainability
Consumer behavior
Fashion
Luxury fashion
Fast fashion
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Greenwashing
Sustainability
Consumer behavior
Fashion
Luxury fashion
Fast fashion
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis examines the effects of greenwashing on consumer behavior, focusing on the comparison between the luxury and fast fashion industries. A research gap was identified by the analysis of existing literature, indicating that there are substantially fewer greenwashing allegations against luxury fashion brands. This imbalance is further reflected in the amount of existing literature. Moreover, previous research has not yet provided a comparison regarding the effects of greenwashing in these sectors. Thus, this study makes a valuable contribution by revealing that greenwashing has more severe negative effects on consumer behavior in the luxury than in the fast fashion sector.
publishDate 2023
dc.date.none.fl_str_mv 2023-07-05
2023-02-05
2023-07-05T00:00:00Z
2024-09-13T10:43:18Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/171720
TID:203515846
url http://hdl.handle.net/10362/171720
identifier_str_mv TID:203515846
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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