Análise da parceria estratégica Portugal Telecom e Companhia Telefónica OI

Bibliographic Details
Main Author: Gomes, Sara
Publication Date: 2012
Format: Master thesis
Language: por
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10071/5459
Summary: One of the basic business principles is to generate value for the company and also for its shareholders and partners. In order to do so there are a few number of strategies that enhance the referred value, such as mergers and acquisitions. When associated to activity sectors that have reached maturity this principle becomes a way of obtaining synergies designed to improve a company’s efficiency and, consequently, incrementing the shareholders/partners profits. The prior problematic is addressed in this paper through a real case study connected with the telecommunications sector. In this study with the metric Economic Value Added the purchase of the OI company by the Portuguese PT (Portugal Telecom) is evaluated, in the years of 2010 and 2011, the synergies that have derived from this acquisition are also analysed.
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spelling Análise da parceria estratégica Portugal Telecom e Companhia Telefónica OIEVA®TelecommunicationsStrategic partnershipSynergiesTelecomunicaçõesParceria estratégicaSinergiasOne of the basic business principles is to generate value for the company and also for its shareholders and partners. In order to do so there are a few number of strategies that enhance the referred value, such as mergers and acquisitions. When associated to activity sectors that have reached maturity this principle becomes a way of obtaining synergies designed to improve a company’s efficiency and, consequently, incrementing the shareholders/partners profits. The prior problematic is addressed in this paper through a real case study connected with the telecommunications sector. In this study with the metric Economic Value Added the purchase of the OI company by the Portuguese PT (Portugal Telecom) is evaluated, in the years of 2010 and 2011, the synergies that have derived from this acquisition are also analysed.Um dos princípios básicos de todas as empresas é criar valor para a mesma e para os seus acionistas ou sócios. Existem várias opções estratégicas que podem levar ao aumento da criação de valor, entre elas a opção de fusões e/ou aquisições. Isto associado a setores de atividade cujo ciclo de vida se encontra perto da maturidade torna-se uma forma de obter sinergias que melhora a eficiência da empresa e consequentemente, o aumento do retorno para os acionistas/sócios. Esta é a problemática abordada no presente trabalho através do estudo de um caso real relacionado com o setor das telecomunicações. Através da utilização da métrica Economic Value Added avalia-se a compra da OI por parte da PT (Portugal Telecom) que decorreu nos anos de 2010 e 2011 e analisaram-se também as sinergias que advêm desta mesma aquisição.2013-08-21T14:47:10Z2012-01-01T00:00:00Z20122012-04info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/5459porGomes, Sarainfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T03:03:37Zoai:repositorio.iscte-iul.pt:10071/5459Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:14:39.303514Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Análise da parceria estratégica Portugal Telecom e Companhia Telefónica OI
title Análise da parceria estratégica Portugal Telecom e Companhia Telefónica OI
spellingShingle Análise da parceria estratégica Portugal Telecom e Companhia Telefónica OI
Gomes, Sara
EVA®
Telecommunications
Strategic partnership
Synergies
Telecomunicações
Parceria estratégica
Sinergias
title_short Análise da parceria estratégica Portugal Telecom e Companhia Telefónica OI
title_full Análise da parceria estratégica Portugal Telecom e Companhia Telefónica OI
title_fullStr Análise da parceria estratégica Portugal Telecom e Companhia Telefónica OI
title_full_unstemmed Análise da parceria estratégica Portugal Telecom e Companhia Telefónica OI
title_sort Análise da parceria estratégica Portugal Telecom e Companhia Telefónica OI
author Gomes, Sara
author_facet Gomes, Sara
author_role author
dc.contributor.author.fl_str_mv Gomes, Sara
dc.subject.por.fl_str_mv EVA®
Telecommunications
Strategic partnership
Synergies
Telecomunicações
Parceria estratégica
Sinergias
topic EVA®
Telecommunications
Strategic partnership
Synergies
Telecomunicações
Parceria estratégica
Sinergias
description One of the basic business principles is to generate value for the company and also for its shareholders and partners. In order to do so there are a few number of strategies that enhance the referred value, such as mergers and acquisitions. When associated to activity sectors that have reached maturity this principle becomes a way of obtaining synergies designed to improve a company’s efficiency and, consequently, incrementing the shareholders/partners profits. The prior problematic is addressed in this paper through a real case study connected with the telecommunications sector. In this study with the metric Economic Value Added the purchase of the OI company by the Portuguese PT (Portugal Telecom) is evaluated, in the years of 2010 and 2011, the synergies that have derived from this acquisition are also analysed.
publishDate 2012
dc.date.none.fl_str_mv 2012-01-01T00:00:00Z
2012
2012-04
2013-08-21T14:47:10Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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url http://hdl.handle.net/10071/5459
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