Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love

Bibliographic Details
Main Author: Wallace, Elaine
Publication Date: 2020
Other Authors: Torres, Pedro, Augusto, Mário, Stefuryn, Maryana
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: https://hdl.handle.net/10316/95127
https://doi.org/10.1108/JPBM-06-2020-2937
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spelling Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand loveBrand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.2020-06-15info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttps://hdl.handle.net/10316/95127https://hdl.handle.net/10316/95127https://doi.org/10.1108/JPBM-06-2020-2937eng1061-0421https://www.emerald.com/insight/content/doi/10.1108/JPBM-06-2020-2937/full/htmlWallace, ElaineTorres, PedroAugusto, MárioStefuryn, Maryanainfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-25T10:36:25Zoai:estudogeral.uc.pt:10316/95127Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T05:43:14.031338Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
title Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
spellingShingle Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
Wallace, Elaine
Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
title_short Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
title_full Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
title_fullStr Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
title_full_unstemmed Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
title_sort Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
author Wallace, Elaine
author_facet Wallace, Elaine
Torres, Pedro
Augusto, Mário
Stefuryn, Maryana
author_role author
author2 Torres, Pedro
Augusto, Mário
Stefuryn, Maryana
author2_role author
author
author
dc.contributor.author.fl_str_mv Wallace, Elaine
Torres, Pedro
Augusto, Mário
Stefuryn, Maryana
dc.subject.por.fl_str_mv Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
topic Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-15
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://hdl.handle.net/10316/95127
https://hdl.handle.net/10316/95127
https://doi.org/10.1108/JPBM-06-2020-2937
url https://hdl.handle.net/10316/95127
https://doi.org/10.1108/JPBM-06-2020-2937
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1061-0421
https://www.emerald.com/insight/content/doi/10.1108/JPBM-06-2020-2937/full/html
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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repository.mail.fl_str_mv info@rcaap.pt
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