Insights into successful factors of hotel loyalty programs

Detalhes bibliográficos
Autor(a) principal: Cipani, Francesca
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/178941
Resumo: Loyalty Programs have become a trend, with all kinds of independent hotels and chains developing their own as a way to increase sales and build a connection with their guests. With the goals of designing and rebranding Happitality, Room Mate Hotels’ loyalty program, the author had to immerse herself into this world to identify the elements that contribute to their success.
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spelling Insights into successful factors of hotel loyalty programsHotel Loyalty Programs EffectivenessSuccessful factorsLeaders clubCustomer engagementKpisMember retentionStatusCustomer segmentationDomínio/Área Científica::Ciências Sociais::Economia e GestãoLoyalty Programs have become a trend, with all kinds of independent hotels and chains developing their own as a way to increase sales and build a connection with their guests. With the goals of designing and rebranding Happitality, Room Mate Hotels’ loyalty program, the author had to immerse herself into this world to identify the elements that contribute to their success.Guerreiro, SérgioRUNCipani, Francesca2025-02-13T17:21:44Z2024-06-062024-01-122024-06-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/178941TID:203864212enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-02-24T01:44:40Zoai:run.unl.pt:10362/178941Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T20:39:38.653588Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Insights into successful factors of hotel loyalty programs
title Insights into successful factors of hotel loyalty programs
spellingShingle Insights into successful factors of hotel loyalty programs
Cipani, Francesca
Hotel Loyalty Programs Effectiveness
Successful factors
Leaders club
Customer engagement
Kpis
Member retention
Status
Customer segmentation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Insights into successful factors of hotel loyalty programs
title_full Insights into successful factors of hotel loyalty programs
title_fullStr Insights into successful factors of hotel loyalty programs
title_full_unstemmed Insights into successful factors of hotel loyalty programs
title_sort Insights into successful factors of hotel loyalty programs
author Cipani, Francesca
author_facet Cipani, Francesca
author_role author
dc.contributor.none.fl_str_mv Guerreiro, Sérgio
RUN
dc.contributor.author.fl_str_mv Cipani, Francesca
dc.subject.por.fl_str_mv Hotel Loyalty Programs Effectiveness
Successful factors
Leaders club
Customer engagement
Kpis
Member retention
Status
Customer segmentation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Hotel Loyalty Programs Effectiveness
Successful factors
Leaders club
Customer engagement
Kpis
Member retention
Status
Customer segmentation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Loyalty Programs have become a trend, with all kinds of independent hotels and chains developing their own as a way to increase sales and build a connection with their guests. With the goals of designing and rebranding Happitality, Room Mate Hotels’ loyalty program, the author had to immerse herself into this world to identify the elements that contribute to their success.
publishDate 2024
dc.date.none.fl_str_mv 2024-06-06
2024-01-12
2024-06-06T00:00:00Z
2025-02-13T17:21:44Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/178941
TID:203864212
url http://hdl.handle.net/10362/178941
identifier_str_mv TID:203864212
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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