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Digital Technology and the Interactive Television

Bibliographic Details
Main Author: Souza, Ozéias Teixeira de
Publication Date: 2008
Format: Article
Language: por
Source: REMark - Revista Brasileira de Marketing
DOI: 10.5585/remark.v6i2.1194
Download full: https://periodicos.uninove.br/remark/article/view/11703
Summary: In this article it is analyzed the impact that the digital technology process causes in the way that television participates of the social life in Brazil. Trying a non-hermeneutic approach, it is proposed to think this new role of television, from the materiality existing on this media that can bring more interactivity and conducts the changes over people behavior. In our opinion, we realize that materiality can support the transposition of the nowadays analogical interaction form the televiewer-television model to a user-machine model in the digital television.
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oai_identifier_str oai:https://periodicos.uninove.br:article/11703
network_acronym_str RBM-1
network_name_str REMark - Revista Brasileira de Marketing
spelling Digital Technology and the Interactive TelevisionTecnologia Digital e Interatividade na TelevisãoInteratividade. Tecnologia digital. Televisão.In this article it is analyzed the impact that the digital technology process causes in the way that television participates of the social life in Brazil. Trying a non-hermeneutic approach, it is proposed to think this new role of television, from the materiality existing on this media that can bring more interactivity and conducts the changes over people behavior. In our opinion, we realize that materiality can support the transposition of the nowadays analogical interaction form the televiewer-television model to a user-machine model in the digital television.Neste trabalho, realiza-se uma reflexo sobre o impacto que a adoo da tecnologia digital no processo de transmisso e recepo de informaes pode causar na forma como a televiso inserida na vida social brasileira. Procurando uma abordagem no-hermenutica, prope-se refletir sobre esse novo papel da televiso a partir da materialidade pensada para o meio, propiciando maior interatividade e mudanas no comportamento dos indivduos. Percebemos que tal materialidade pode ajudar a constituir o que chamamos de transposio da interao atual da televiso analgica com o telespectador para um modelo usurio-mquina na televiso digital.Universidade Nove de Julho - Uninove2008-08-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1170310.5585/remark.v6i2.1194ReMark - Revista Brasileira de Marketing; v. 6, n. 2 (2007); 149-1562177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/11703/5354Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSouza, Ozéias Teixeira de2019-06-14T20:08:54Zoai:https://periodicos.uninove.br:article/11703Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-14T20:08:54REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Digital Technology and the Interactive Television
Tecnologia Digital e Interatividade na Televisão
title Digital Technology and the Interactive Television
spellingShingle Digital Technology and the Interactive Television
Digital Technology and the Interactive Television
Souza, Ozéias Teixeira de
Interatividade. Tecnologia digital. Televisão.
Souza, Ozéias Teixeira de
Interatividade. Tecnologia digital. Televisão.
title_short Digital Technology and the Interactive Television
title_full Digital Technology and the Interactive Television
title_fullStr Digital Technology and the Interactive Television
Digital Technology and the Interactive Television
title_full_unstemmed Digital Technology and the Interactive Television
Digital Technology and the Interactive Television
title_sort Digital Technology and the Interactive Television
author Souza, Ozéias Teixeira de
author_facet Souza, Ozéias Teixeira de
Souza, Ozéias Teixeira de
author_role author
dc.contributor.author.fl_str_mv Souza, Ozéias Teixeira de
dc.subject.por.fl_str_mv Interatividade. Tecnologia digital. Televisão.
topic Interatividade. Tecnologia digital. Televisão.
description In this article it is analyzed the impact that the digital technology process causes in the way that television participates of the social life in Brazil. Trying a non-hermeneutic approach, it is proposed to think this new role of television, from the materiality existing on this media that can bring more interactivity and conducts the changes over people behavior. In our opinion, we realize that materiality can support the transposition of the nowadays analogical interaction form the televiewer-television model to a user-machine model in the digital television.
publishDate 2008
dc.date.none.fl_str_mv 2008-08-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/11703
10.5585/remark.v6i2.1194
url https://periodicos.uninove.br/remark/article/view/11703
identifier_str_mv 10.5585/remark.v6i2.1194
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/11703/5354
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 6, n. 2 (2007); 149-156
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1822182663294812160
dc.identifier.doi.none.fl_str_mv 10.5585/remark.v6i2.1194

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